True exchanges don't always last,but clearly Bitbay the exchange is not going anywhere. They've been around as long you and seem to be one of the bigger exchanges in Europe (or were until they moved to crypto friendly Malta last year). Coinmarketcap says they are doing some 10 million in daily volume. Considering that it's hard to see them going belly up and it seems unrealistic to wait and hope for that to happen. They have a logo that is sort of similar to ours and a Google search for Bitbay has them showing up in the number one spot and Bitbay.market showing up 5th. That has to be hurting us as a project in terms of being discovered. It's understandable that rebranding is not in the budget at the moment but I think it's something that needs to be seriously considered as some point down the road, especially as when the project is more ready for prime time. There are several examples of coins that really took off after a rebrand. For example, Antshares gave up their cartoony ant logo, rebranded to Neo and that's when the project really started taking off. Personally I don't think BitHalo would be a good choice, but nothing else is springing to my mind either at this time. Perhaps when you are ready you could see if someone in the community has a good idea. It could literally be anything as long as it's you unique and somewhat catchy. Think about Etsy, that name would have brought nothing to mind before it existed, but now it's a household name because it's the catchy name of a very useful site and successful....
More client issues: So I download and installed the client, imported my wallet and the blockchain has been synchronizing for the last week is finally at 100% today. Problem is I see nothing in the marketplace, it is empty. Are there things for sale in the marketplace and I just can't see them? What's the problem?
The market is empty because people are testing the demo of the web based market instead. I suppose the decentralized market is for people who take their privacy very seriously and want to do business with the software which has got to be one of the most secure ways to do business around.
As for names, we don't really have the funds to rebrand right now. If we are forced to take small exchanges for the peg then it might make sense to fork with two brands. Moving the team to the new one but keep the exchange listings 1:1 copy to the new chain. BitHalo was meant to be an escrow name, branded specifically for "honor amongst thieves" being able to force honesty. It was also a cobranding name to be able to put a Halo on any project to make it righteous. So I'm not sure it's the name to use on a rebrand but maybe.
If a name comes along that we all agree is incredible then we can consider it more strongly but so far there has been nothing else.