Well exchanges don't always last. I suppose we could always rebrand as BitHalo which started it all however that is a software solution that was supposed to be cross-platform for the escrow service and was branded that way. We have discussed other names but honestly nothing springs to mind. Besides, success is the best revenge and it would be nice that it happens with the BitBay name after all we went through. We existed at the same time as the exchange so it is a funny coincidence. I never really understood why they chose that name for an exchange since it's not what I think of when I hear the name. Plus there is the cost of rebranding which is beyond the scope of our budget at the time. Perhaps the peg fork will either force our hand (to keep exchange listings) or bring the funds to have a more serious convo on that subject.