The Internet made the transaction of money much more convenient. It has significantly simplified the online purchase or trading of securities. However, out-of-date systems of financial transactions considerably complicate the transfer of financial assets. Furthermore, these systems are also not secure enough. The restructuring of the main business operations with the help of blockchain technology enabled the introduction of new forms of digital interoperability. Despite the fact that blockchain is most often associated with cryptocurrency, the possibilities of the system are not limited to this.
Blockchain technology has several important advantages:
1. System Reliability
Since the data structure using this technology allows users to make and verify transactions without the involvement of third-party developers, it greatly reduces the risk of unauthorized interference.
2. Transparency
The data structure in the blockchain system allows monitoring of all information by users. Blockchain data is complete, accurate and consistent with all members, and changes to the public blockchain are available to all members.
3. Transaction speed
The Blockchain system has reduced the transaction time to minutes compared to interbank transactions, which require several days. In addition, it allows the processing of data around the clock and without output, which can significantly increase the efficiency of many branches.
4. The reduction of transaction costs
The blockchain system can be used by banks to reduce transaction costs and provide better products. However, its opportunities go beyond the scope of banking. The blockchain technology can modify the processes in security systems, healthcare, production, entertainment and others industries.
Advantages of the blockchain system can be analyzed using the example of the DAN Service project (
https://dan-service.com/). First, the decentralized advertising platform will benefit from the blockchain system, as it can reduce the number of intermediaries from the advertiser to the already placed advertisement in the media. Secondly, it will allow automating the system of censorship and reporting. Blockchain also provides a universal set of data for analysis, which can be used by any advertiser.
Thirdly, the decentralization of advertising will improve the quality of advertising, reduce the level of fraud and increase the conversion, and hence the profit of advertisers. Fourth, this will make it easier to pay for advertising. Finally, the use of bots and decentralized mobile applications are becoming increasingly popular nowadays. The blockchain technology will allow the advertising business to use such tools. Consequently, the technology is universal, and also has a number of undeniable advantages for various industries.