Much better. 60 CM USB cable is about 23.6 inches. Plenty of length so you can spread your GPUs apart. They'll get better airflow.
Not to mention those ribbon cables are shady. They're put together poorly. The USB riser cards are more robust.
And you didn't ask but there is a cheaper USB riser on the bottom left in the similar product section. It's the $4.09. It is version 1. The one you are linking to is version 1.4 (you can actually see it written on the x16 board.) Version 1 only has 2 capacitors. Version 1.4 has 3 capacitors. Version 1 has the USB on one side and power on the other. Version 1.4 has them side by side on a wider circuit board. This makes the bottom flat so you can support the back of the gpu with a piece of wood. I think the one you've linked to is the right one for several reasons. Definitely worth an extra 20 cents each. Don't try to save the money.
Ensure that its the USB3 version (white USB cable) - humble lessons learnt from me.
http://www.aliexpress.com/item/10pcs-lot-PCI-E-PCI-E-Express-1X-to-16X-Riser-Card-USB-3-0-Extender/1679698470.html