It is actually better this way that they dont know how to "properly scam", they have a huge budget no doubt about it and if they pack it with a good PR and the other stuff they could have convince alot of people to fell for this.
Most people even fell for a blatant scam cloudmining like cloudmining.website and also cloudminr.io eventhough both of this site never did a huge advertising like cloudthing. This sure makes you imagine on how many people would fell if they are actually "better" in scamming
With this huge media advertising as well as paying people to give them a 5 star review on yelp there will be atleast 1 greedy dumb guy that will fell for this. Most "stupid" people thought that huge advertising means that the site is legit, simply that way.
Thats crazy amount for just 1 hero member rank