I still don't understand what was is motivation for this, and I assume he knew this lie would be very short lived...
This is the best he could do in the circumstances. The circumstance being that he is not satoshi and he cannot really prove anything.
What he gained from all of this:
Fame and the claim of being satoshi which millions of people is going to belive.
He does not care that the people that believe he is satoshi is not 100%.
And he does not care that the people that know he is not satoshi are the brightest and most informed part of population.
Scammers never care about the brightest and most informed part of the population.
Scammers only care about the most stupid people and for scammers it is enough that 5% of the worlds stupidest people believe him.
That is enough of a population to scam money from.
He achieved exactly what he wanted to achieve. Now he can start phase 2 of the plan, to scam money from the 5% of population that is forever going to believe in he is satoshi no matter what.
Gavin and Matonis were just collateral damage but Wright needed their service for his hoax to go through in BBC, Economist and whatever press his primary target was.