1.) The "whales" (money men) have taken over the crypto space in order to manipulate it and create negative sentiment in the market which drives newcomers away (they control all major markets.)
2.) A breakthrough app which makes it so easy to do crypto that anyone could do it has not appeared in public yet.
3.) The establishment is in the battle of the ages to remain in control as they have for the last 2000+ years. This is a race between private developers and best talent the corporations and governments can find. The establishment creates negative sentiment towards crypto to buy more time for the development of their own blockchains.
4.) Folks have been pinched by central banks particularly hard since the beginning of the 1970's. This general lack of free spending money in the economy acts like an additional pressure on the already tiny crypto markets where liquidity is even tighter (and controlled by establishment sanctioned whales.) This setup keeps most people on the sidelines waiting for what they perceive as better opportunities for the precious few spare dollars they have.
5.) There is no question the current fiat era is reaching its mathematical end. The controllers would have you believe it can go on forever, but it can't. The system has to expand to a greater size from the prior year, every year, or the whole system collapses. We are so close now, the establishment is running a 24/7, full spectrum distraction campaign in every aspect of life to keep this grave fact from reaching the consciousnesses of the masses.
6.) Once 13% of the population 'discovers' crypto, there will be an avalanche of money flowing into cryptocurrency assets. This will overwhelm the controllers and the prices of cryptos will explode.
That's where we are right now. As early adopters, it is our duty to act as ambassadors and spread the word to others. It is important to get the concept of crypto (electronic money) embedded in the minds of as many people as we can. The process is happening now, but only very slowly because of the effectiveness of the fear campaigns staged by the authorities to scare folks.
These are very bad people we are dealing with. They will genocide people and take the world to war so it is all torn down rather than give up control. That's why it is so important to spread the word now, peacefully, and with intention. Once the masses wake up to this, the world of slavery we all live in now can start moving in a new direction for the first time in a very long time.