Other platforms don't take the steps immediately but they first think if this move can benefit them or not and they will only waste money of doing this. They also want to be unique because they know that many platforms are already doing the same thing.
all and this is the reason on why companies are still hesitating but crypto.com is totally different because they do really make out some sponsorship and its true that this is how business should make out some exposure
but of course it would also tagged up on cryptocurrencies existence specially Bitcoin.They might have failed on getting FIFA for this year but there are still other chances for them to take.