A great move an exchange market to sponsor this big event, I think it's also going to be history. Doesn't the exchange have a token and maybe there will be an explosion bringing the price of the token back to ATH? by the way I think it's pretty if the token will fly, but unfortunately can't gamble on there just trading in general.
It's possible when Bitcoin also in bull session, if you look on the price [1], it seems this news doesn't really have bigger effect, but at least it encourage to use the exchange.
Crypto.com is making some big moves, FIFA world cup is one the biggest sporting events, I wonder why other big exchanges don't invest their money in something as big as this even though they are ranked better than crypto.com, anyways it still is a big move for crypto space in general to get more attraction, this year could be massive for crypto.
What? Most of top exchanges already become sponsor/partnership with sports. Binance is sponsor of Argentina football association, Coinbase is sponsor of NBA, FTX is sponsor of Riot games and many more. Not to mention they also have donated to Ukraine. I don't think it will be a massive for crypto, they have started few years ago and we still not achieving the mass adoption.
[1]
https://coinmarketcap.com/currencies/cronos/