Using certain events, such as FIFA, will indirectly provide an avenue for crypto.com to introduce what they have to the public. Although, in the end, crypto.com has not been selected as one of the sponsor candidates at the event, at least people have seen the promotion of crypto.com in many media and it can make people curious to find out more about crypto. com. Moreover, on gambling sites that allow gamblers to place bets in this prestigious event, people will become more interested in knowing more about crypto.
Why indirect? Once they will get approved, their brand's name and logo will be displayed in the fifa game events, that was the same as when they pay for the media or on this forum to promote their brand. It is direct. They are not selected but this news won't circulate too much because that is going to be a free promotion for crypto.com and bidding won't make sense.
Crypto.com was still a popular exchange and till now I have seen their ads in the web or the brave brave browser, that can help spread the awareness but that does not instantly give people an idea to gamble with crypto. Crypto gambling can come when they have learned a lot in crypto.