This exchange must make loads of money to fund these sponsorships and they also struck a deal for the renaming of the "Staples Center" to be named the Crypto.com Arena. (A deal that must have cost them about US$700 million)
Oh wow, I didn't know that it's so expensive just to rename an Arena. For 700 million you could get a lot celebrities to promote your exchange. Having a building named after your company is a nice publicity event too. All the fans going there, the commuters passing by and the fans watching from home will constantly see the name. Good for crypto.com, they are a very good exchange and deserve all the success. It's amazing to see crypto companies doing so well. The crypto boom made many investors rich, but also the companies that provide services for the investors. The more big crypto companies we have the better for the whole community. It gives some sort of security to new investors to trust in these names.