My joy particularly about this new development about crypto.com sponsoring the world is that, In wanting to promote their company, they are also promoting the "crypto" name. Binance or kucoin can sponsor, but people may never care to understand what they are really about because of their names, but with crypto.com, you immediately see "crypto", and get the message.
This also will create a friendly image for cryptocurrency in general.
I can agree with you here. Crypto.com is like a direct promotion for crypto in general. The name itself tells about it. For those who are not familiar with binance or kucoin, they will wonder what are those sites. They still need to search about it. But talking about crypto.com's sponsorship, it means, they really do have good financial backing here. Because if you are referring to World Cup, that's a lot of money that you're dealing with. And they even got Matt Damon's on their Fortune Favours the Brave Ad. So yes, crypto.com is killing the market and they are hitting while the iron is hot.