This community and team is competent, capable, and enthusiastic - but we're far too comfortable keeping this a member's only club. Open the windows and doors, fire up the signs, tell your friends. This coin will continue a downward trend despite development without social growth. I urge the development team and particularly the PR director to address this officially sooner rather than later. If the team does not include someone dedicated to promotions and projects for the marketing of DigiByte on a social-media wide level, it is my opinion that this should be the first order of business. A growing user-base should be the number one concern of everybody interested in DigiByte's success.
Yes, development of support services helps to convince people - but that doesn't mean we can't bring people in now. Tell them about those upcoming services, even if they don't exist yet. Highlight the current strengths and unique features of the coin (sensible/transparent premine, professional team, DigiShield, etc) and try to find ways to do it quickly, unobtrusively, inclusively. Giveaways, tip-fests on reddit, contests for user-created promotional content, etc. When trying to gain new merchants and developers for services, a large user-base is a great selling point on why they should care.
IMO without some more promotional support the community will continue to slowly dwindle, eventually passing a critical point where the core believers aren't around any longer to help growth. Every once in a while the coin will be used for a P&D and mostly forgotten. Many scrypt coins have followed this pattern, why should DGB be any different? Make it different.
What can bring more social growth?
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We need media attention.