Lots of very cool ideas for slogans. Material enough for multi-slogan stuff, sub-slogans, advertising lead-ins, and catch phrases in general. My favorite - and I say this not to campaign, but because it's really what I think - is still "Why just Like when you can DigiByte!" because it's short, it rhymes, and it's catchy - a very good combination for branding.
Hi HR, et. al.,
I don't want there to be any conflicts of interest here. Therefore, I removed my suggestion that I posted earlier today.
I want to make a couple of comments about "why just like when you can Digibyte."
First. I understand why so many people like the phrase. It is catchy. It is easy to remember. I don't know of any guideline that slogans need to rhyme. Most don't. But, that's not a big deal. The phrase "why just like when you can DigiByte?" does create a connection between Digibyte and social networks. I don't, however, think it would be a good slogan for DigiTip. That's not to say it's bad ... It's got lots of great potential to be used somewhere in promotional material. I just don't think it's a good option for the slogan, and here are my reasons:
First, the reference is exclusive to Facebook. DigiTip is not exclusive to Facebook.
Second, it has a problematic circular, and negative, definition of the experience of Digitip. Slogans don't define the brand. They define the experience of the brand. They need to work at a near subconscious level to immediately embody the experience of the brand ... Just to provide some examples:
BMW: "The ultimate driving experience." (literally "the experience")
McDonalds: "I'm Lovin' It."
Coca Cola: "Open Happiness" (previous) "Make it Happy" (current)
De Beers: "A Diamond is Forever"
The best slogans work to identify the need or desire for a particular experience and then create a connection with the brand through association. People want to be happy, so Coca Cola says ... open up happiness.
How would we translate the experience of "why just like when you can Digibyte."
There is a strange circular statement here. Does it mean "DigiTip is Digibyte" or "Digibyte is better than Facebook"? It also positions Digibyte in opposition, as a competitor, to Facebook. I could imagine Twitter using the phrase "why just like when you can #retweet?" or I can imagine LinkedIn using the phrase "why just like when you can connect?" But, liking on Facebook and tipping with Digitip are concurrent. They're not competing. The closest translation that I can get to the quote-unquote experience is: "DigiTip is better than just liking something on Facebook, so why aren't you doing what is better?" However, it doesn't provide a value to the better. Why wouldn't you both like and use Digibyte? DigiTip is a competitor to the Coinbase "BitTip" thing ... it's not a competitor to Facebook.
Finally, questions often don't make good slogans because the answer might not be the experience the brand is looking for. If you want my answer to the question: I don't have a Facebook account ... So I don't "Like" things online, so I guess I won't get to "Digibyte."
The final statement is perhaps an important admission of my own limitations here. I don't use social networks. So my opinion might not be the best situated to the context. Anyway, just to sum up ... I really do appreciate the possible uses of "why just like when you can Digibyte." I think it would be a really great foundation for a promotional video (specific to Facebook).
However, I think that the slogan needs to focus on key ideas related to the overall experience of the brand "DigiTip" and the key ideas of that experience should be more substantial than "it's better than just liking."
I feel sort of bad about being so down on the phrase. I know it's been "Liked" by many people in the discussion. I don't even remember who proposed it initially. I guess I should have gone back and checked. Whoever proposed it initially ... good job. It's creative, thoughtful, and has tons of potential for use ...
