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Topic: Do you think an ICO, or coin, is all about the marketing? (Read 2489 times)

full member
Activity: 420
Merit: 103
Unfortunately, yes. Not all ICOs have good platform. Unique ICOs are rare nowadays. The only way new ICOs with the same old idea stand out is because it is marketed well. But it does not guarantee quality nor profit.
member
Activity: 266
Merit: 12
Tokens are dead especially utility tokens.
Security tokens can have a future but it is hard to build one because of regulations.
So ICO means marketing to me, but whitepaper will tell all the truths.
full member
Activity: 468
Merit: 100
The world’s first Play, Learn and Earn
For me it is also about product, but unfortunately projects tend to spend vast majority of funds on marketing and don't care about product behind team
sr. member
Activity: 672
Merit: 250
CryptoTalk.Org - Get Paid for every Post!
Very much so, your ability to properly sell the coin to the investor determines how much money that you are going to make from your ico. People need to be able to trust that they have a competent team behind the project and the way you market the product is one of the ways to make sure that they believe in you. It might not be all about the marketing but believe me, marketing is a big part of it
member
Activity: 700
Merit: 14
I mean most these ICOs are not even original ...
Adult dating, real estate, gambling, etc etc ...
Really there is nothing new to the table, so what is it about ?
How much you spend on marketing ?

I think you didn't get the point why new ICO's keeps on popping. The world is in the process of adapting the blockchain technology and as you see, every company wants to be the first to introduce their "product" that it's linked with the new technology. People gets attracted when it's new and trendy.
jr. member
Activity: 253
Merit: 1
Well, it plays an important role actually. Many ICO project failed because of poor planning and execution of pr and marketing. ICO needs an exposure, so it is important to focus on this area.

Yeah! I've seen some ICO project fail because of poor Marketing. If they are not good at it, why not hire a professional to handle that. There are many agencies out there that are offering this kind of service.

I believe they must consider it if they have a budget. But be careful also when choosing a Marketing Agency. As much as possible, check their background and track record.

There are also agencies that provide promises, but can't effectively deliver it. Is there an agency you could suggest?

You can check Crowdcreate. I've heard a lot of positive feedbacks with their work. You can visit their website for more information.
newbie
Activity: 259
Merit: 0
Well, it plays an important role actually. Many ICO project failed because of poor planning and execution of pr and marketing. ICO needs an exposure, so it is important to focus on this area.

Yeah! I've seen some ICO project fail because of poor Marketing. If they are not good at it, why not hire a professional to handle that. There are many agencies out there that are offering this kind of service.

I believe they must consider it if they have a budget. But be careful also when choosing a Marketing Agency. As much as possible, check their background and track record.

There are also agencies that provide promises, but can't effectively deliver it. Is there an agency you could suggest?
jr. member
Activity: 253
Merit: 1
Well, it plays an important role actually. Many ICO project failed because of poor planning and execution of pr and marketing. ICO needs an exposure, so it is important to focus on this area.

Yeah! I've seen some ICO project fail because of poor Marketing. If they are not good at it, why not hire a professional to handle that. There are many agencies out there that are offering this kind of service.

I believe they must consider it if they have a budget. But be careful also when choosing a Marketing Agency. As much as possible, check their background and track record.
newbie
Activity: 259
Merit: 0
Well, it plays an important role actually. Many ICO project failed because of poor planning and execution of pr and marketing. ICO needs an exposure, so it is important to focus on this area.

Yeah! I've seen some ICO project fail because of poor Marketing. If they are not good at it,why not hire a professional to handle that. There are many agencies out there that are offering this kind of service.
sr. member
Activity: 826
Merit: 258
I mean most these ICOs are not even original ...
Adult dating, real estate, gambling, etc etc ...
Really there is nothing new to the table, so what is it about ?
How much you spend on marketing ?
I believe this is some kind of quick way to gain funding to make a new company, but some of those project are doing it for their own profit or it's well known as a scam. that is what everyone hated. But if it's a good project than it also could be used as one way of advertisement/marketing.
jr. member
Activity: 253
Merit: 1
Well, it plays an important role actually. Many ICO project failed because of poor planning and execution of pr and marketing. ICO needs an exposure, so it is important to focus on this area.
member
Activity: 74
Merit: 10
If you refer to short term performance... yes. But in the long run, it's all about adoption, and there is no adotion if you don't have a good product.
hero member
Activity: 1610
Merit: 507
i think its all about marketing and promotion because if want to make one new product then we must thinking about marketing and promotion. without doing promotion, one ico can not reach their goals and they can not get success in future. but i think there is no something new from the ico and i think its only different package with the same content.
X7
legendary
Activity: 1162
Merit: 1009
Let he who is without sin cast the first stone
I mean most these ICOs are not even original ...
Adult dating, real estate, gambling, etc etc ...
Really there is nothing new to the table, so what is it about ?
How much you spend on marketing ?

Sounds like you might be digging around - some due diligence for an ICO you are looking to launch?

They need an ACTUAL use case - irrespective of marketing.
full member
Activity: 350
Merit: 100
all new ico or coin must be about its first marketing. because marketing is one way to introduce a new coin to the public.
full member
Activity: 476
Merit: 100
Yes, what I see is not just tens but hundreds of ICOs that appear at the end of 2017. The point is I know, big companies are trying to get in by making ICO and collecting lots of Crypto currency for corporate investment. Both long and short term.
member
Activity: 60
Merit: 10
I do believe it is very important like in any business.

There are numerous success stories from ICO's due to the fact they threw a lot of money into marketing, you are best looking into projects rather than the first one that appears in a banner.

One ICO i am really liking is Crowdholding for example, I haven't seen too much about them, but they are trucking along very nicely

https://ico.crowdholding.com
sr. member
Activity: 496
Merit: 254
So it is a work in vain to start an ICO with a small marketing budget.
Sad.  Cry
The truth is good marketing is really necessary. Even in every day life and normal businesses. Sure, you may just want some few low investors, probably nothing too much but at least you will still need some little advert to get known.

The truth is that the market is extremely large and if you are at the mercy of luck or your project being found out, you may not get that lucky. If you have a good project, the marketing you do will help create awareness so that investors can then decide if it is worth investing or not. Good projects usually do well with good marketing during ICOs.
copper member
Activity: 560
Merit: 253
I mean most these ICOs are not even original ...
Adult dating, real estate, gambling, etc etc ...
Really there is nothing new to the table, so what is it about ?
How much you spend on marketing ?
I think you should consider it as the power of blockchain, I personally consider it as the fact that a lot of organizations are trying to explore their products on blockchain, new ICOs launch every week now. A lot of products currently built on blockchain, with new ones launching everyweek, from agriculture or  real estate like you mentioned. It is the quality of the product and the development team that will determine the value on the market, marketing comes later but its essential.
member
Activity: 70
Merit: 10
I mean most these ICOs are not even original ...
Adult dating, real estate, gambling, etc etc ...
Really there is nothing new to the table, so what is it about ?
How much you spend on marketing ?

I don'¨t know man, some say they are the new penny stocks but I's rather say some of them can be legitimate because of revolutionary tech. Obviously it's up to investors to decide if they want to buy into icos which are just designed to be P&Ds
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