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Topic: Do you think an ICO, or coin, is all about the marketing? - page 6. (Read 2462 times)

sr. member
Activity: 350
Merit: 250
- "Bitcore (BTX) - Airdrops every Monday"
I don't think it is any different then for any other businesses in the world. When you just look what they spend on marketing you just see it works.

Crypto is even more build on hype.
member
Activity: 85
Merit: 100
Well, it is fair to say that ICOs are really great for some small and real businesses with very cool product or services which simply can't  raise money with traditional investors...even venture - the barriers are way too high, but generally speaking - marketing here does the same job as for anything else in this world - promotion -communication - access to the right audience
sr. member
Activity: 406
Merit: 250
I mean there is a good amount of marketing involved, but ICO's can really help. They not only get the word out there, but help fund the project in general. Just look at every kickstarter out there. Its the same thing. As long as the ICO isn't just a scam, I think its a good way to get a coin started.
sr. member
Activity: 392
Merit: 253
Open and Transparent Science Powered By Blockchain
A lot of blockchain projects will not be successful by just combing the traditional business with blockchain tech. A lot of good-performing projects are mostly due to hype rather than intrisinic values.
member
Activity: 112
Merit: 10
Swarm Token Sale begins on September 7th at 16:00
I mean most these ICOs are not even original ...
Adult dating, real estate, gambling, etc etc ...
Really there is nothing new to the table, so what is it about ?
How much you spend on marketing ?
I also think so, most ICO is false as for the planned project is just to attract investors.
But there is a really real ICO project, and I find it only an ICO project whose project is a tool for Digital payments.
So, I just put 10% of my money to get into an ICO project.
sr. member
Activity: 647
Merit: 260
I think the make a good ICOs you need some nice marketing strategys. If you do some nice marketing, more people will know about you. But thats not the only point. You have to get some serious investor that are believing in the success of the project, you need to find these people.
But markteing is not the only way to make an good ICO. You also should have some skills and experince in crypto!
newbie
Activity: 17
Merit: 0
Word-of-mouth is also marketing... And not every coin is based on the marketing, but on the business idea or vision.

There are some new things, as you can see in the FinTech sector. Blockchain technology is changing the way how we pay and what we pay. It doesn't change the way a cow has to be milked.

So it's a bit demanding to expect a revolution in every other sector than the financial one. Next year will clear things up...

Marketing has become a basic imho.
hero member
Activity: 714
Merit: 500
Raising funds does depend on marketing a lot, especially here on btctalk forum, I think social and signature campaigns, plus maybe spending some on direct ads on big crypto sites matters a lot and can drive out a lot of funds and investments. But it surely is not all about marketing, people are getting smarter everyday, so it does depend upon the team, the developers and the overall structure of the ico as well, it may not be a new or unique idea, but the team working on it can present it in a way that makes it attractive enough to people so that that they invest.
full member
Activity: 244
Merit: 102
Marketing is very important for any business not just ICO's, I think the amount of ICO's and the money flowing around does make big marketing campaigns inevitable.

I always go for ICO's that don't just spend vast sums of money on marketing, but also have a sold whitepaper, great concept, strong team and communicate to investors through their social media channels. 
full member
Activity: 182
Merit: 100
we can say that ICO and new coin exist are for marketing purposes but they are making new world behind our land, making a new way to make money. Those music platform are for music only you can buy rare or new music/song using their coins and that music/songs are one-and-only in that site.
hero member
Activity: 949
Merit: 517
For me ICO is a marketing because they can never be a success on there project without a market for there coins.
All ICO needed to be marketed that's why they need us people to make there project known and been seen by all investor worldwide.
full member
Activity: 468
Merit: 100
Experience the Future of DeFi
I mean most these ICOs are not even original ...
Adult dating, real estate, gambling, etc etc ...
Really there is nothing new to the table, so what is it about ?
How much you spend on marketing ?

ICO means funds are raised for a new cryptocurrency journey. It is use to raise money to fund their project. And as I noticed also, I agree with you. They are all the same, same promise. They just differ on how will they execute or develop their project. Of course they will spend too much money on marketing. The purpose of marketing is to spread or to inform the people about what they want to offer in public. So advertisements, people who spread the words, they are well paid I think. Because they are the one who is working to spread the new crypto to others.
full member
Activity: 350
Merit: 100
I mean most these ICOs are not even original ...
Adult dating, real estate, gambling, etc etc ...
Really there is nothing new to the table, so what is it about ?
How much you spend on marketing ?

It's not "all about marketing" BUT marketing is part of ICO's success. Yes, most of them aren't new and been in industry for some years. But as new player for that established market, you need to put something that will be known by others and somehow will compete to those already existing. It's like TV ad commercial where you need to introduce your product and show what's new to your plate.  For how much they spend on marketing, it differs. There are some ICO's (but verrryyy seldom) who already have allocated budget even if the ICO fails to their marketing strategy, those are the ones who offer bitcoin weekly payment. And most of ICO now a days depends on how much the project will reach
member
Activity: 71
Merit: 10
marketing plays a significant part in the success of any ico. higher the marketing ,higher the  chances of the success of ico.
full member
Activity: 644
Merit: 101
📱 CARTESI 📱 INFRASTRUCTURE FOR DAP
indeed man its all about the marketing  there is lot of money needed to spend on marketing. Without  marketing there is no way that any product  becomes successful
member
Activity: 85
Merit: 100
I agree that it is all predominately all about marketing. One the project has no any real product yet it is more about just selling well the idea - and I think it's OK. Even, there is a product or service in a real world, it is still a lot of marketing effort to  "package" it well and promote it to the cryptocurrency community. Would you disagree?
full member
Activity: 266
Merit: 100
what you see is all about marketing since ICO is just a marketing strategy, I mean, we have not yet heard the voice or comments of users of those coins from ICOs if they are satisfied or what. Maybe some of the ICOs are really intended for services they want to offer for the community with the use of their respective coins, some are just to make their coins high valued and later on be traded on top exchange sites.
full member
Activity: 182
Merit: 100
I think so. I believe that everything is all about marketing.  Even if it is a food, dress, place, or anything is all about marketing. Even if in crypto currency there is a marketing. Any products needs cycle so that everyone can earn.
hero member
Activity: 1036
Merit: 504
Marketing indeed helps a token or business develop, indeed GOOD MARKETING can make all the difference. I do though need to stress a point here. I think MARKETING must go hand in hand with a good business plan and model and also a good product or service that will either solve a specific problem or be a first to market product or service that will corner a good market share. These combinations, along with a solid and professional working team and community can bring mega gains and successes.
full member
Activity: 208
Merit: 104
Excellence is an attitude
Ofcourse they are all about marketing. All these projects are not aming to make world a better place or something , everyone just wants to get piece from these cake full of precious fruits.

believe it or not, SPARTA is aiming to make the world a better place!
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