Do you think an ICO, or coin, is all about the marketing? - page 3.

Bezobraznike

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Quote from: feelideb on October 06, 2017, 03:57:42 PM

Everything is about marketing not only ICO. Originality to me is first consideration of which is very rare these days ! I think before you put your money in any ICO, you have to look beyond fancy graphics and technical jagons. Look for what is visible and what has been put in so far; not in terms of money raised but product that is working.

   I can not explain with words how much you are wrong, and members that thinks the same like you.
   It is not all about marketing, that is wrong point of view. Instead to look commercials and choose
by them, try to seek for quality. ICO`s need to find their way to us customers, and better planed
advertising can help them in that. But what is behind that, do you read what they have to offer or
you just take a look on pictures and on how many places they advertise their ICO?
   I try to understand what ICO have to offer, I was in BitDice bounty campaign cause I believe that
casinos are the future, and that investing in their token I invest in that casino and maybe I can have
good profit from that.

rainbow169

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it's a lot to do with marketing, look at monetha, a lot of effort been put in the ICO and they seem to have pulled it off, but does this leads to the long term success or even price not being dumped hard after listing? Don't think so

feelideb

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Everything is about marketing not only ICO. Originality to me is first consideration of which is very rare these days ! I think before you put your money in any ICO, you have to look beyond fancy graphics and technical jagons. Look for what is visible and what has been put in so far; not in terms of money raised but product that is working.

redsun114

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Quote from: Swinging Phallus on October 01, 2017, 03:32:36 PM

I don't agree that marketing consists of the complete success of an ICO. Yes it can be crucial for most coins but I've seen many ICOs with barely any marketing making it big. What I think is that actual selling point of any project is its functionality in everyday use. It's getting harder and harder for ICOs to come up with original ideas for these kinds of projects. Now all we see are the same ideas regurgitated by rivaling startups just +1 then the next. Original ideas and strong ethics in development is truly what stands out further than marketing in the long run.

You are right in a way as the authenticity or prospect of a project can speak for itself but with marketing it can even be much more better and achieve more than without marketing.

Only few people know how to search out for information and you can be lucky to come close to finding a good project after a good research. However, with good marketing, it targets everyone and you can easily be connected with the project without much work from your side. I totally believe without good marketing, you are simply hiding yourself from your target market.

ThunderCatSteve

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Quote from: jamids on September 20, 2017, 04:48:31 AM

Marketing is one of the things that makes an ICO successful but as we can observe in all business, marketing is important in order for the people to be aware of it. The most famous brands even those that are already household names have something new to offer to make people be excited about their products even if they have just added a little twist to their existing products. Some investors also who are just sick of the scam ICOs look at the team behind it because credibility of a person also attract investors and make them trust a project.

Yeah! With a good marketing, a project can easily be successful. I have seen some huge level of marketing skills from some projects on this thread and I surely applauded them. With that level of marketing skills, I would actually want to be a part of such project. However, it all depends on the project and how really prospectus they seem.

honeyduckgoose

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I do think a large part of it is marketing, but you could say that about every product that has competitors for investors / customers.

Why do you buy an apple over a pc? Or coke over pepsi?

for some people it is simply down to the marketing of the product.

CryptosapienZA

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I think marketing is a very important aspect but certainly not the only aspect. I have seen a lot of projects with a very good product but poor marketing.. Unfortunately they ended up failing to attract investors. We can't deny the fact that if you don't have big venture capitalist, you need to market aggressively to reach a wide audience. The more potential investors get talking about your product themore likely you are to attract investment.

kirito1614

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Certainly. In any case, that is valid for generally everything. The universes greatest brands still spend fortunes on marking, despite the fact that their brands are pervasive. Simply consider auto brands, cola/soda pop brands, lager brands. A considerable lot of those are so generally realized that showcasing them are practically repetitive, yet their promoting spending plans frequently make up the biggest extent of their aggregate spending plan. Given the buildup around ICOs and the colossal measure of rivalry that has prospered in the space in such a brief span, frequently the main contrast in the vicinity of one and the following will be the advertising effort. Reasonably, the objective market of ICOs is as yet fragmentary, given that the greater part of the members in the crowdsale bit of the ICO are people like us that are playing the still exceptionally youthful cryptocoin scene.

PokerFace3

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Quote from: Jdope on September 20, 2017, 06:01:04 AM

Marketing is big, Apple is a relatively bland brand in technology (imo) but their marketing made them a leader, marketing ICOs is something every company will do but what you as an investor should focus is not the flashy stuff, read the white paper, see the use cases and then decide

So true about this. Marketing is highly paramount in any project and that is what really makes some brand a leader in their industry today like Apple that you have mentioned. Every brand that wants to succeed should definitely understand that without good marketing, it is always hard for a project to go far.

ChinkyEyes

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Marketing helps a lot with an ICO. If it is done right it can create a hype. As a company you need to think about how you want to be profiled. Because marketing done badly can affect your business.

Nerman

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Quote from: Quietman on October 03, 2017, 11:24:32 PM

I think marketing strategy has a bigger role for the promition and succes of a project. That is why most project are allocating a big amount for marketing of the project. The more the coin is being promoted to the market the more investors it will attract. But still it doesn't always mean that you have a good marketing style you will also have a good coin.

I agree marketing is part of the strategy not just by ICO but also all the products in world. They need to make the name known to the market but it does not mean that it would sell. Serious investors will always research about the company launching the coin of course as much as possible they do now want to be scammed or buy some shit coin.
They can always spend millions and millions of money in their marketing but always remember that if the product or coin is not worth buying no one would buy it.

Lumada

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Quote from: imperatron on October 04, 2017, 05:21:30 AM

Marketing means a lot yeah, but I dont think that its the only thing that is needed for a really good project. If you want to stay strong in the next couple of years you need a skilled team! If you just can do marketing, there will be just a pump and dump in my opinion!

Proper management and marketing should always be in a project, no matter how good we are in earning or making the project profitable when the time come we lose control on it for too much traffic maybe,it may cause many mistakes and leads to lose

imperatron

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Marketing means a lot yeah, but I dont think that its the only thing that is needed for a really good project. If you want to stay strong in the next couple of years you need a skilled team! If you just can do marketing, there will be just a pump and dump in my opinion!

bramborakymilenec

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I think marketing and who they are connected to does play a huge role in ICO's, because the crypto world is still quite small and growing.

Although i still think that having a great idea and a strong team and whitepaper shines through, even if their marketing is quite poor. Sadly because of the boom, marketing is an important part and some ICO's who are original can't beat some of the ones who have big investors that can shell out lots of cash for marketing.

This is why bitcointalk is important.

Quietman

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I think marketing strategy has a bigger role for the promition and succes of a project. That is why most project are allocating a big amount for marketing of the project. The more the coin is being promoted to the market the more investors it will attract. But still it doesn't always mean that you have a good marketing style you will also have a good coin.

danbitcoin1

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90% marketing, same for many existing coins. Just look at regalcoin and bitconnect.

SirLancelot

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Quote from: vvadym on September 20, 2017, 03:53:47 AM

It surely takes the big part of your budget to promote your project. Huge work and effort usually go into developing your idea and without marketing all the progress will go to waste. However, there do exist exception of the rules, where people just love the poorly promoted idea and backed the project within an hour.

It surely do take a whole lot of budget to market your product. However, with good marketing skills, and having a successful crowdfunding, that is nothing.

However, there are so many projects out there and I really wonder what people usually look out for in ICOs that would actually make them believe in those projects. I cannot say though, since the future is unpredictable but it kinda sucks sometimes.

Alex Mercer

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Cardano, Salt, Kin, Regalcoin... What is all this? These coins were not even there in the last week.

Btc_1856

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In every business we always need good marketing otherwise we have to face major problems. Suppose if we are delivering a good product to the community without marketing we cannot show to the community. Through marketing the product only we can able to show the value of the product and is same with the ICO's also.

Xenoph0bia

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Quote from: JohnSnowSand on September 20, 2017, 02:31:24 AM

I mean most these ICOs are not even original ...
Adult dating, real estate, gambling, etc etc ...
Really there is nothing new to the table, so what is it about ?
How much you spend on marketing ?

I think marketing of your project is the most important thing to do if you want to raise huge amount of money for your project. Marketing helps to make your coin popular among potential investors and I believe that a gouge portion of your initial amount should be spent on advertising your project.

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