Mexico has already hosted the world cup two times (70, 86), so I'm surprised they only got to share this one.
Canada on the other hand has never hosted it, so it will probably get a lot of attention from this one.
Let's remember that the US has already hosted the world cup in 94 and it was quite alright.
And when I say well in case of Russia and Qatar, I mean it was visually well done but inside, Qatar did terrible things.
I couldn't find any long term improvement for the United States, that came from the 1994 World Cup. Huge amounts of funds have been spent in popularizing football in that country, but the Major League Soccer (MLS) lags other sports such as NBA, NHL, NFL and MLB in terms of popularity and participation. Now awarding them the 2026 world cup is another attempt to popularize football within that country. What makes them think that the same strategy, that didn't worked well in 1994 will work this time around?
Football (I'll never call it soccer ) is the most popular sport in all over the world, including Europe, Central America, Africa, Asia and still it doesn't generate a shit compared to the sports that are popular in America but unpopular in the rest of the world.