In advance for the next colleagues who will read along here: This is about Morata
He is certainly not a bad player but also not a player who can cause big changes in a team. I would see him at the same level as Giroud, but if Milan wants to win the Serie A or CL again they need a better striker. The fact that Spain won the European Championship was not due to the great performance of Morata, there were many more Williams and Yamal or Caravajal decisive. Morata was rather one of the worse players in the national team.
That's not what I meant. That such personal achievement can help a player to open up and he may be no exception. So if you look at it in that context, that's really true. If Milan weren't sure that this player could help them in the offensive line, they would hardly have bought him, although Morata isn't very expensive, but he's not a cheap player either
But that is not a measure that should be considered when assessing players because from another aspect, AC Milan really needs Morata in terms of experience to improve the quality of AC Milan young players.
From one of the articles I read that Morata recruitment was only to support or provide experience for Camarda. However, Morata is still expected to provide his best form for AC Milan this season.
Last season he scored 20 goals for Atletico in La Liga and the Champions League and I think that's a very good tally, so he's obviously not a player who scores few goals, so he does have a lot of experience and will be very useful in the Milan squad. I think people are wrong to write him off. Especially he was signed for a long term