I'm going to keep this thread updated with the most important fundamental reasons (not technical) which will in the long term, move the price. Hopefully over the long term this reduces the number of "OMG?! why is the price going X??" I will be limiting the updates I make to this thread to only those items which have the power to significantly affect adoption/ move the market. I'm sure I missed a few things, so feel free to post and remind me.
Bitcoin charts on bloomberg for employees, coming soon to everyone
http://techcrunch.com/2013/08/09/bitcoin-ticker-available-on-bloomberg-terminal/TLDR Bitcoin now officially mainstreamBitpay partners with 3dcart
http://btcbible.com/bitpay-partners-with-3dcart/TLDR Bitcoin now available as a payment option to 16,000 new merchantsBitcoin finally coming to Africa
http://www.reddit.com/r/Bitcoin/comments/1hn0ue/kipochi_launches_first_bitcoin_wallet_in_africa/TLDR A SMS/ web hybrid system is being developed now which will reach the place where bitcoin has the most potential for organic growth.Bitcoin ETF (once approved by the SEC) coming soon
http://www.pcworld.com/article/2043473/winklevoss-twins-will-secure-bitcoins-like-gold-in-vaults.htmlTLDR You might soon be able to purchase bitcoin derivatives from your stock brokerWebmoney (Russian Paypal with 11 million users) is now an exchange and wallet servicing p2p and merchants
http://www.thegenesisblock.com/bitcoin-access-expanded-to-over-11-million-users-of-webmoney/TLDR Big pressure was just put on Paypal to integrate sooner rather than later.Okcupid is now accepting bitcoin (7 million users)
http://arstechnica.com/business/2013/04/okcupid-says-it-will-accept-bitcoin-as-currency-falls-to-recent-low/Hedge fund looking to inject 1 billion € into bitcoin for large investors
https://exante.eu/press/news/266/TLDR Big €€€ starting to move into BitcoinWestern Union looking to integrate bitcoin into services
http://mobile.blogs.wsj.com/cio/2013/04/01/western-union-eyes-digital-currency-services/TLDR Bitcoin is on the verge of worldwide physical exchange infrastructureExpensify Brings Bitcoin to Main Street
http://www.businessweek.com/articles/2013-03-29/expensify-brings-bitcoin-to-main-streetTLDR App with 200,000 business users is leveraging bitcoins strengths New zealand, Cyprus & other Mediterranean countries considering/ have decided to confiscate "one time" X% of depositor funds
http://www.nytimes.com/2013/03/24/world/europe/russian-ties-put-cyprus-banking-crisis-on-east-west-fault-line.html?pagewanted=all&_r=0TLDR The money you thought was safe from theft in your bank account is not safe (especially if you live in an at risk country in the euro zone).FINCEN releases guidance for virtual currencies (bitcoin)
http://www.fincen.gov/statutes_regs/guidance/pdf/FIN-2013-G001.pdfTLDR Small exchanges based in the USA will likely have a tough time due to this, but by making the grey legal area black & white, it will make larger players willing to step forward. In other words, bitcoin is now legal.Blockchain forked, but problem solved
http://www.reddit.com/r/Bitcoin/comments/1a51xx/now_that_its_over_the_blockchain_fork_explained/TLDR Double spend issue has been fixed in the short term and long term with the new roll out planAmazon fulfillment integrates with Bitpay
http://www.marketwatch.com/story/bitpay-integrates-bitcoin-with-fulfillment-by-amazoncom-2013-03-06TLDR There is now a convenient way for anyone (registered business @ Amazon) to sell anything with bitcoins through AmazonBitspend.net
https://bitspend.net/TLDR You can now buy ANYTHING on the net with bitcoins (under $100 during beta and under $1000 after beta ends)Coinlab Bringing Bitcoin to Wall Street with MtGox Deal -
http://bitcoinmagazine.com/coinlab-bringing-bitcoin-to-wall-street-with-mtgox-dealTLDR - Details are sketchy at this point, but it seems that there may be a deal coming up which will bring bitcoin into the forex market. I'm including this here because of the absolutely insane effect this would have on the price if this were in fact happening.
Mega -
https://twitter.com/KimDotcom/status/302844443223023616TLDR -
The service formerly known as Megaupload (which was the top non-torrent based file sharing service on the net) is now accepting BitcoinsReddit -
http://blog.reddit.com/2013/02/new-gold-payment-options-bitcoin-and.htmlTLDR -
One of the largest sites on the internet is now accepting bitcoin for their premium service!Bitpay -
http://blog.bitpay.com/search?updated-max=2012-12-06T10:13:00-05:00&max-results=7TLDR -
Merchants are signing up in droves with Bitpay's (and other payment processors) payment systemWordpress -
http://en.blog.wordpress.com/2012/11/15/pay-another-way-bitcoin/TLDR -
The largest blog network on the internet is now accepting bitcoins. This paves the way for wider, mainstream bitcoin adoptionCoinbase -
http://blog.coinbase.com/post/42587245753/coinbase-is-now-selling-over-1m-usd-of-bitcoin-perTLDR -
It just got alot easier for users in the largest bitcoin market in the world (USA) to acquire bitcoins and it is showing up in the numbers.SatoshiDice/gambling potential:
http://calvinayre.com/2013/02/01/business/why-bitcoin-can-no-longer-be-ignored/TLDR -
While its not possible to gamble with dollars in the US, it is possible with bitcoins. The big players are starting to take notice of this fact and over the next few months its likely that we will see one emerge onto the sceneBlockchain:
https://blockchain.info/charts/my-wallet-n-users?timespan=all&showDataPoints=false&daysAverageString=1&show_header=true&scale=0&address=
TLDL -
The best online wallet is experiencing exponential growth of new users 
