Topic: GRAYLL [IEO] Simple Automated Investment App Driven by AI & ML - page 6. (Read 7950 times)

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Not only are businesses discovering that a high integrity attitude earns favour with consumers, but also that sustainable practices can prove highly cost effective. Walmart, for example, is not a brand that most would historically associate with leading the ethical charge, however the brand’s reinvention may quickly make it so. Green efforts from the retail giant have included enhancing sustainability in transportation and energy, which has simultaneously driving down costs for end consumers. All of the brand’s stores now utilize 100% renewable energy sources, while suppliers kicking out large carbon footprints are being cut off.

The Walmart push to get serious about being eco-friendly took hold over last decade’s recession when CEO Mike Duke came to the helm. Alongside improving the brand’s reputation, this allowed the Walmart to create greater value for customers in parallel, which was particularly poignant during economic downturn. When framed by net sales in the hundreds of billions, and the knowledge that Walmart holds the crown as the highest electricity consumer of any private organisation, these achievements become all the more noble. The perception within business that ethical and green practices are expensive to implement is beginning to fall away, and many are realising that such initiatives provide great potential for positive ROI and competitive advantage.




As many an environmentalist will observe with frustration, altering perception can sometimes feel like trying to steer a ship around a sharp bend. Research from Green Alliance revealed that while the public are overwhelmingly in favour of sustainable practices, 45% remain distrustful of big business, and many anticipate elevated prices when it comes to ethical goods. This failed union of intention and perception is leading some companies to adopt earth-friendly practices on the quiet.

The Guardian discreetly reported on a well-known car manufacturer that reduced the amount of energy it took to make its cars by 75%, without saying a word to customers. Similarly, they uncovered wine producers in Portugal who have silently adopted organic practices — shifting their investments away from pesticides and artificial fertilisers, and instead increasing labour, and adopting cutting edge technological innovations. Even with such appealing changes in the making, the Portuguese producers preferred not to share their new ethical status with customers in case it led them to question the quality of their product. While it somehow seems a shame that such clandestine steps may be deemed wise, we can hope that this gradual transition suggests a bright future in terms of ethical consumer options that don’t come with a premium price tag.



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With awareness of environmental impact and carbon footprints continuing to rise, more and more consumers are using their buying power as a swing vote towards ethical business practices. In response, producers and retailers are upping their games through a broad spectrum of innovation. Evidence is mounting that, as end users, we do have the power to drive sustainability — and a new greener era of manufacturing is ramping up globally.

An extensive international survey from Accenture Strategy revealed the scope of just such ethical consumer trends. The study revealed that nearly two thirds of consumers prioritise buying from companies whose values align with their own. Other earth-friendly factors leading participants’ buying choices included a commitment to reducing plastics, standing up for societal causes, transparency, authenticity, good treatment of employees, and active participation in environmental protection. Conversely, the trend for buyers to boycott companies whose actions are deemed detrimental was laid bare. It’s no wonder that manufacturers, retailers, and service industries are taking stock and investing in change.




Many shoppers with an interest in the ethical are fans of the vast international retail platform Etsy, both for it’s ability to connect consumers with small artisanal producers, and a thriving large-scale second hand market. Last year Etsy’s leadership recognized that the company’s largest carbon footprint contribution came from it’s sellers shipping, and decided to offset the entire lot. While the platform is not responsible for how items bought on the website are shipped, they fully committed to carbon neutrality regardless. By the close of the first full month of the programme they had offset more than 173,000 metric tons of C02 through a variety of green investments. This impressive eco-aware gesture earned them a top spot in Fast Company’s 2020 World Changing Ideas Awards.

Etsy are now actively encouraging other companies, such as Amazon, to take the same step as a proactive bridge while distribution begins to transition towards sustainability. The motive to make such changes is very much present an accounted for, as identified by MIT. They conducted a one year study, interviewing 50 global leaders, and surveying more than 1,500 managers and executives world-wide. MIT’s findings identified the perceived and anticipated impact on brand image as top priority within many a company, as they move to increase green credentials.




Other world giants are accelerating with ethical initiatives in different directions. McDonald’s have cut energy wastage by 25% through the employ of more energy efficient appliances. Additionally, they have established green car parks which simultaneously recharge hybrid vehicles while cleaning groundwater. Finally, the brand have partnered with PETA — People for the Ethical Treatment of Animals — to increase animal welfare standards within their supply chain.

Chemical company DuPont are a little over a decade into an ambitious green-tinted plan to simultaneously raise sales while reducing energy costs. $50m was invested across 245 new projects in order to meet their objectives, and the initiative quickly drew savings of the very same figure per year — a phenomenal return on investment. Today, DuPont has hit the noteworthy target of reducing green house gas emissions by 72%, and uses 6% less energy than 20 years ago despite 40% growth over the same time period.