March Metrics and Financials below.
Monthly Metrics:
https://docs.google.com/spreadsheet/ccc?key=0AmSWZWkGJ1V3dFpxZHVTN0x6ZldUeHRteWdBd1pMNXc#gid=16P&L -
https://docs.google.com/spreadsheets/d/1mFzQOuJ-8hBI8ftH75EEhRkcpLh8NbJMJPOoKhK17YoSportsbook: - 4.23860 btc
HTML5 Casino: + 4.322 btc
Bit777/ PeerBet (CBTC Share): -6.5076 btc
Overall Month: -12.0314 btcNoteworthy calloutsA negative month to end the quarter, with some losses in the Sportsbook and PeerBet.
We had consistent (but down YoY) action in the Sportsbook with March Madness, which was offset by wins in the Casino with very light volume, likely due to us running Baccarat promotions instead of the Blackjack promotions which we ran in January and February. The lesson here is that Bitcoin Players simply do not want to play Baccarat even with the tremendously low house edge! For instance, just half a month into April and we’ve already exceeded the Casino volumes for the full month of March. With Baseball underway, and the NHL and NBA playoffs starting, we should start gaining another pop in volumes across the board which we hopefully can ride until the big lull ahead of the US Football season.
Q1 2016Q1 Revenue +31.452 btc
Q1 Expenses -16.517 btc
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Q1 Profit +14.935 btc
As we approach the next quarter, we are excited to report that we have multiple partnerships lined up inside the Bitcoin Community, as well as the more traditional non-bitcoin sports betting community. While we are not obliged to speak about the details publicly yet due to NDAs in place, both of these partnerships will allow us to strengthen our brand, increase our marketing reach, and will ultimately allow us to continue to grow our revenues.
The management team firmly believes there is still a rather large opportunity to regain customers back from our competition with our VIP program, but we need a better sportsbook in place, and of course need to operate risk-free. In the next 3 months ahead of the US Football season, we are going to reinvest the profit we earned in Q1 into a new Sportsbook with updates to our current look and feel, and integration with a solution which will allow us to operate near-risk-free with light operating costs (far less than our previous 3rd party supplier). Aso, one of our new partnerships will also increase exposure to our book to new bitcoin bettors, so we are confident this is the best use of the profit from Q1.