Topic: [HAVELOCK] CasinoBitco.in CBTC - page 5. (Read 149327 times)

Volume backlinks worked as recently as 3-4 years ago. Not sure about today though.

Depending on the budget, they may be better off doing marketing (press exposure, might have a public interest angle as it is BTC), or even just buying ad spots. A budget of $1k per month could buy a lot of Google Adwords too.

Q3 2016

Q3 Revenue   -11.79 btc
Q3 Expenses  -19.29 btc
————————————
Q2 Profit (Loss)  (-31.08) btc

Monthly Metrics: https://docs.google.com/spreadsheet/ccc?key=0AmSWZWkGJ1V3dFpxZHVTN0x6ZldUeHRteWdBd1pMNXc#gid=16

P&L - https://docs.google.com/spreadsheets/d/1mFzQOuJ-8hBI8ftH75EEhRkcpLh8NbJMJPOoKhK17Yo



Key Performance Indicators for Q3
# of unique depositors (players) : 114 (+13.9% from Q216, -54% YoY using same period)
# of deposits                             : 432 (+14.4% from Q216, -51% YoY using same period)
volume of deposits                     : 117.34 btc (+58.2% from Q216, -30.1% YoY using same period)

# of casino bets                         : 27541 (-40.76% from Q216, -62.55% YoY using same period)
# of unique casino players          : 73 players (-18.57% from Q216, -54.7% YoY using same period)
Volume of casino bets                 : 249.06 btc (-41.25% from Q216, -79.70% YoY using same period)

# of sportsbook bets                  : 1989 bets  (+51.93 from Q216, -6.14% YoY using same period)
# of unique sportsbook players   : 69 players (+2.94% from Q216, +9.09 YoY using same period)
Volume of sportsbook bets          : 755.81 btc (+139.31 from Q216, +68.04% YoY using the same period)


These KPIs above are very telling. Clearly, there is a regression in Casino play not just YoY, but also from the last quarter which is discouraging since we are in the midst of our busy season with American Football in full swing.  On a positive note, our Bitcoin Sportsbook has seen drastic improvement and growth in all but one category which could be accounted for with an extra weekend of American Football in the same time period last year. The key takeaway for the team is to continue to focus on creative ways to drive casino action, through organic search and marketing, more enticing promotions, and additional software development.

Future Considerations
- SEO remains are biggest area of opportunity. We are working very closely with the firm responsible for this; and while we have seen a drop in rankings across the board, the firm has reassured us this is expected and we should start to realize our investments in the December 2016 timeframe.

- New Sportsbook and Casino Development is something we are considering based on the amount of expendable resources we can put into the project in the Q4 timeframe, we have a large backlog of ideas - so it's really just a matter of time and execution at this point.

- Syndication of our games and sportsbook is something that is actually in development right now. We have lined up a partner who will host our casino games via a white label, shared-revenue, model. Once this is completed we will share the news with unit holders, and add a new line item in our revenue metrics. We believe bitcoin sportsbook syndication has a big market when done correctly (risk-free), and is on our plan of record for 2017.

Will the August numbers be out soon?

Hopefully the slight moderation in the price of BTC helps a bit.

Higher traffic appears to be key, now that the risk is sorted. Are there any other marketing or traffic building tactics in play, other than SEO?

100% agreed, incredible story actually. Now that we're operating no-risk, and with a new book, we should start yielding better results!

Thanks for the info.

It is amazing how tough the sportsbook has been historically - hopefully the next season starts off well 

SEO Provider, I can't list due to an NDA; however, they are a big UK firm that's been able to help a lot of niche sites like ours in the past.

Sportsbook - We are running it ourselves (so $0 monthly costs),  but we've built an algorithm to offset risky bets to protect us from the big swings we saw in the past.

Are you able to share who the SEO provider is?

Are you running your sportsbook by yourselves or who is doing that now?

July Metrics and Financials below.

Monthly Metrics: https://docs.google.com/spreadsheet/ccc?key=0AmSWZWkGJ1V3dFpxZHVTN0x6ZldUeHRteWdBd1pMNXc#gid=16

P&L - https://docs.google.com/spreadsheets/d/1mFzQOuJ-8hBI8ftH75EEhRkcpLh8NbJMJPOoKhK17Yo

Sportsbook:                                   + 1.806btc
HTML5 Casino:                               + 1.232  btc
Bit777/ PeerBet (CBTC Share):        - 3.876 btc
 
Overall Month: -0.838 btc

Noteworthy callouts
July is a historically slow month as we have no main sports in action outside Soccer and Baseball, and Soccer has never been a big draw for us. We are content to report that certain key metrics we pay close attention to are actually up MoM and YoY. This includes the # of existing users making return deposits, as well as the # of new users making a deposit. Both metrics are actually performing better than July of 2015, and even June of 2016.

We've also are happy to report that we are days away from launching our new Sportsbook (screenshot below) which gives us the following new features:
- Cart based Betting
- Bet on many Games at once
- Easier ability to Parlay Multiple Bets
- Aggregation of 6 different odds providers to provide more markets and options to our players
- Automatic settlement of wagers
- Automatic Hedging behind the scenes to operate near risk-free
- Completely responsive, works great in mobile browsers

Screenshot: http://pasteboard.co/6kTRQJURk.png

Last, we continue to make strides with our new SEO vendor, they have laid out plenty of foundational groundwork and have started identifying and creating high-quality backlinks. All said, we do want to express patience here as we don't expect to see significant results until 4-5 months down the road.

Apologies for the slip here. Seems I never published last month's report, nor shared our Q2 earnings results. Not intentional, everyone working on BitcoinRush.io (myself included) has been extremely busy ramping up for the US Football season which is about to start. Immediately following this post, I will also be sharing July results in a subsequent reply.

June Metrics and Financials below.

Monthly Metrics: https://docs.google.com/spreadsheet/ccc?key=0AmSWZWkGJ1V3dFpxZHVTN0x6ZldUeHRteWdBd1pMNXc#gid=16

P&L - https://docs.google.com/spreadsheets/d/1mFzQOuJ-8hBI8ftH75EEhRkcpLh8NbJMJPOoKhK17Yo

Sportsbook:                                   + 0.605 btc
HTML5 Casino:                               + 0.728  btc
Bit777/ PeerBet (CBTC Share):        + 0.694 btc
 
Overall Month: +2.027 btc

Noteworthy callouts
While it was a positive revenue month, June was definitely down from a player draw perspective, especially after the NBA championships commenced.  Unfortunately, we saw a big drop-off in play compared to June 2015. We contribute that to the price volatility in BTC / FIAT, a weak line-up of sports options, and little to no advertising compared to June 2015.


Q2 2016

Q2 Revenue   +30.368 btc
Q2 Expenses  -24.24 btc
————————————
Q2 Profit      +6.128 btc


The good news is that we've now had 2 profitable quarters in a row; unfortunately, the profit is not substantial enough to release dividends. We have a lot of pride knowing we built the CBTC network of sites from the ground-up and actually are in a spot where we are operating moderately profitable on a consistent basis. Believe it or not, that's really an impressive feat given how small our operations (and budget) is compared to our competition as well as some of the challenges we've faced in the past few years. That said, we are still ultimately unsatisfied with our monthly revenue and know we are underperforming as it relates to some of the bigger players in this niche.

Given where we are with our efforts to regain players and better our offerings, it would be foolish and actually negligent on our part to release a dividend.
Our main areas of focus in Q3 will continue to be player acquisition via Organic and Paid Marketing, a revamped Sportsbook ahead of the start of US Football season, as well as various player retention methods.


 

It looks like they have the June numbers in their spreadsheet (the link is on a previous page).

When is the next months update going to come out?

Would like to know how Bitcoinrush is going with the some of the sportsbook developments that are being worked on? 

+1 observations, I think these phenomena are real as well, and have a profound affect on gambling in this space. ESP the 'rising anticipation', I experience a similar paradigm when the price is in an uptrend, I am very reluctant to spend knowing the price will most likely lower as a function of time.

I think this is often that case, yes. Fluctuation is rather relative for BTC. If it stays in a range for more than a few days, people probably start thinking it's stable.

From what I have seen, when Bitcoin is rising there is steep decreases in wagered volume. When it's falling steeply, it's still below average (not as severe as when it's rising), probably because people want to be able to sell if they think they can buy back in cheaper. Wagering is much more consistent when the price isn't flunctuating.

Not formally.

My guess is that there's two things going on when BTC rises dramatically though. Firstly, the anticipation that it will rise further (which might make gamblers hold off, or play with a smaller amount). Secondly, the euphoria that their holdings are worth more in fiat (which might make them more likely to "plunge"). There's probably also inverses of these when BTC drops.

I don't know what actually plays out in practice though, and it would take the cooperation of a number of companies that likely consider that info to be secret.

Yeah understood. Have you done any interesting models of the bitcoin gambling space in general? Seems like the information would be hard to get, but I would love to see some done.

I was thinking more anecdotally, what they're actually seeing. But yeah, I'd rather they focused on their business too.

Agree it is more complex than that, but could be argued that is the approximate trend. The goal posts in terms of the business has changed a lot in that time too.

With the total market cap of Casino Bitcoin being so low I doubt they would consider analyzing this type of scenario/question - bigger problems to solve!

I've tried modelling the behavior before. Suspect it's more complex than that.

I was hoping CBTC would comment, because I imagine they have a better fix this than I do!