May 2016 Metrics and Financials below. Monthly Metrics:
https://docs.google.com/spreadsheet/ccc?key=0AmSWZWkGJ1V3dFpxZHVTN0x6ZldUeHRteWdBd1pMNXc#gid=16P&L -
https://docs.google.com/spreadsheets/d/1mFzQOuJ-8hBI8ftH75EEhRkcpLh8NbJMJPOoKhK17YoSportsbook: + 6.394 btc
HTML5 Casino: + 4.033 btc
Bit777/ PeerBet (CBTC Share): + 9.09 btc (8.46 from Bit777.com)
Overall Month: +19.517 btc
Noteworthy calloutsLike past months, we've had low volume, but a small profit in our Sportsbook ever since we tightened controls and pushed professional players away. As we roll out our new sportsbook with more markets, options, and higher limits - we face a significant task ahead of us to recapture market share, especially with players who played with us in the past. We have a plan to do so, highlighted with aggressive Promotions, and organically via SEO as new btc gamblers continue to enter the marketplace.
Surprisingly, we had very good volume and revenue over in
http://www.Bit777.com yielding +8.46 btc. We will continue to look into ways to garner more action in Bit777 considering the wealth of games it carries vs BitcoinRush.io.
Development effortsWe are 1 month into our development activities for our new sportsbook and are on-track for an end of July beta-release. As mentioned above, we are ensuring we have the proper attention on marketing and player acquisition efforts after our new book is in place, so that our book gets proper traction in front of the US football season.
We have also begun conversations with a new UX designer to take a look at redesigning PeerBet.org; however, no commitment to timelines or whether we are going to even pursue this have been made yet.
Our SEO partnership kicked off in Mid-May, we are pleased with some of the foundational work they've outlined for the site so far and look forward to the next 6 months as quality backlinks and content begin to get created to help give us that much-needed lift.