IPOs on Havelock have time limits. If this tranche doesn't sell it, it will probably be the last one. So much for the "discounted price", then.
Yeah, the good old "discounted price" scam.
If you want to sell 100 shares of something at 1 BTC it works like this:
1. Announce you're selling 200 shares worth 2 BTC.
2. Announce the first 100 will be sold at half-price.
3. Rush it so noone has time to ask questions if they want to get in on the 'bargain' - you don't want them noticing that not only are your projections based on unsubstantiated estimates of future profits but that your math doesn't even work out IF your assumptions were correct. Nor do you want anyone worrying about little missing details like existing assets, historical accounts etc.
You get to sell what you wanted at the price you wanted - and if you're really lucky some idiots even pay the 'full' price. It worked for quite a few securities on Bitfunder (obviously the last blocks never sold out but the issuers raised plenty of BTC for selling near-worthless junk).