AS said, there are a number of components that play a key role in the customer experience and as it is well known, customer service should be one of the top priorities of every casino, which is why it is so important that each one of them provides their customers with the best customer experience possible. But what differentiates a good customer service from a bad customer service?
Some of the factors that can come into play are :
The right attitude towards customers
A clear and open communication with the customer
A very detailed customer service policy that is written down and becomes clear for every customer to follow and understand
The personal approach and the care
Relevant service knowledge and expertises
A positive and friendly attitude that always puts customers first
Obviously this list of components is endless and as the said they can come into play to a certain degree in any business, however, in my opinion and with respect to the casino, the elements in this list should not be missing from any casino’s customer service policy.