We all know that off-line casinos tend to take very good care of their most valued clients, that is, those who spend large sums and are more or less loyal to an specific place. Freebies, guest experience managers at their service and any other amusement they fancy. On-line is much more difficult in that sense and sometimes I also wonder what can be done for a more personalised experience on these.
It may not be possible to reach the same level as the physical casinos, but what would you like to have on these that would make you feel better treated?
I think there is no way to compete with land based casinos VIP experience, because the possible features to be offerered physically are much superior, especially meals and drinks. Everything online casinos can do is to offer rains, promotions and bonus like cashback feature. But in no way it's going to be more pleasant than the services provided by physical casinos.
The advantage of playing online isn't proportionated by the casino itself, but by the own gambler who will have to create a confortable atmosphere around himself when playing, so he can feel that VIP experience at home.