But that's not helpful for a business owner, you're pretty much just saying that the only reason Bitcoin is helpful is that of the increase in price. Well with that logic, once the price of Bitcoin falls then it isn't helpful? Bitcoin wasn't made to be a commodity like gold or silver, it was made by Satoshi to be a currency that was decentralized.
But you do agree that bitcoin is more of an investment to people nowadays than a currency? It has been seen that in countries that dont have merchants (big merchant not local shops) the adoption of bitcoin is still slow and needs more effort from blockchain enthusiasts. Thus the fact that bitcoin is another currency is hard for them to believe.
Bitcoin can be helpful to entrepreneurs, but only to consumers who are only going to be using Bitcoin and buying products with Bitcoin. Without that, it makes it useless as if consumers don't care what they're paying for a company is probably much more suited to be taking in payments by CC, cash, etc.So, negligible importance.
I have to disagree to your point. There are many startups based on blockchain technology which are using bitcoin as a mode of crowdfunding, payment system and blockchain as a service. They are making bitcoin more exposed to mainstream culture.