Add to team the need that the ico fulfills. Is it something that is necessary or will make the world a better place? Do people want what it does?
Then go into metrics. Is there too much coin supply?
But even after all this....
I went in pretty hard with Invacio. Massive idea and great team. Small supply. Price crashed due to factors outside control of the project. I still believe in it and will continue hodling for the long term, but it's a mess when everything looked so good.
Got into Howdoo on presale, and with the state of facebook's reputation, I reckon that will go well. Team and hype is good for this one. Fingers crossed.
The new one I'm checking out at the moment is Contract Vault. It's run by lawyers, so I reckon they know the repercussions of any fraud. It also fulfills a need that I hadn't thought of - contracts, buying and selling templates and customs. Token is necessary for the platform, but everything gets converted automatically from fiat, so for non-crypto users, it's no big deal. Thinking of investing a little there. Looks good to me.
Ultimately, everything can look good, but hey ... this is crypto. You never know which will crash and burn, even if everything looks great.
contract vault looks very promising