It's a very good question
The simplest reason is to remove the intermediary between the knowledge holder and the consumer and make the application of the methods more open, to make the interaction between different authors of techniques clear, and to allow entrepreneurs to easily connect to different sources of knowledge
But the main thing is that we believe that with the use of the blockchain we will be able to connect to the project many more people - programmers, authors, interpreters, translators, data researchers.
By analogy with open-sourse code and wikipedia-style, such an approach in which knowledge is open and accessible to all should attract more people.
The more people get involved in the production of data and services - the faster the economy of the project will accelerate
Indeed I am happy to read this, in fact Mr Timur is everywhere which gives more confidence to all prospective investors that the ship is being manned by a competent responsive individual. More so we all look forward to the demo, hopefully we can have something before ico ends.