There are always an advantage of being the starter. That's why there is a rule "First Come, First Serve". If you started long ago and invested in bitcoin when it does not have any value, you are now a millionaire right now. But because the market is volatile, price drops down and it is a sign that newbies can enter in bitcoin anytime. There are still chance for those who are beginning right now.
Yes it is better for the newbies to enter now compared to the price when it is already hyped. The problem is that some would hesitate to enter the market because they are seeing that it is going down or moving sideways and with additional FUD that bitcoin is dying so it is up to us then who are more knowledgeable than them when it comes to cryptocurrency why bitcoin has that price now. Always make sure to state that it has high risk but the rewards that they can reap is potentially high too.
For me, we should not compete with those who invested before and those who had just invested, what matter most is that those who are now investing now had given their means to earn from it, though it will not be big earning like the first investors but they will also get there later on as long as they look on positive side. That is why i still conclude the fairness of it.
I even consider myself late already in investing when in fact I invested when the price is below $500 because I should have done it when the price is below $100 but unfortunately I ignored it before. There is still time for those people though to invest and earn from it especially that people are getting positive and anticipating bitcoin ETF.