And this toaster scenario would be the equivalent to having the grille of your oven on 24/7, and you just put bread under when you want toast?
There is always the idea of value added form other things but the Blockparty social media, they state you can view your friends purchase histories. Seems odd, why would anyone take part under these conditions. How would a bank fare if it released an account where all your friends could review your purchase history?
This idea seems very naive to me. But for the millions they've raised, they must have something up their sleeves.