The argument is, that at really low prices (< $1), the difficulty (also part of the roi calculation) should drop significantly. It all depends on wether or not it really would drop at such low prices. I still hope we wont find out.
I know the argument, and the argument is speculation. I don't think it's something to build a business model after. If difficulty does come down or price does go up or cost/Mhps does go down, then it can change the equation for these things, but making assumptions about what might happen is just gambling.
And for the record, if the difficulty drops to 800,000 and the price to $3, then the X6500 has an 18 month (really 21 month) ROI. There is nothing stable enough about BitCoin that I would enter into it with an 21 month ROI on dedicated hardware. When I bought my rig, the ROI was just under 3 months. If the price goes to $2, the ROI is 28 month (41 months). This is using the 300 Mhps number which isn't guaranteed. There is nothing about low prices that is good for FPGA.