I think it has less to do with projects, news, exchanges, and memes, and more to do with the extreme lack of liquidity in the crypto markets.
Even during the flush period in early 2018 when the market cap was triple what it is now, it was still tough to make money for the average crypto enthusiast. Now, with the sentiment in the toilet, vast numbers of former investors staying on the sidelines, and the relentless propaganda spewing from govs and corps, there are even few participants and even less investors than before. The powers that be are trying their damnedest to kill the crypto markets.
Crypto is on the way though, regardless. It behooves everyone to start accumulating as much as possible and holding long term. More than ever before. Forget profits, forget FOMO, forget the propaganda. Look forward. Break away from the present and start using your imagination to envision a future with crypto having been adopted by the masses.
We are all super early birds to this new paradigm shift. This will go on a lot longer than people realize. The powers controlling us have been entrenched for a few thousand years now. They are not going to simply allow us to start experience freedom after all this time - not without a tremendous fight first.
It's simple. Follow your heart, stay the course, and wait patiently for the hammer to fall on the current world reserve currency.