In today's era, social media plays a very important role in every person's environment, rapid developments have been created in business, especially helping to expand the reach of the audience. and the development of social media can help greater interaction with customers directly, a very good strategy when a businessman uses it effectively in perfecting the business he does.
Interaction reach with social media strategies is much more efficient than strategies using traditional methods. and social media can create a more rapid increase in sales and get a wider audience.
The use of social media by most businessmen in introducing the products they have will greatly benefit them and make it easier for everyone to know the details of the products they are marketing and buyers will be able to easily order if indeed the product is in accordance with what they want and if it is suitable, the seller will send the goods after the buyer transfers their money.
The current traditional marketing strategy is rarely used because everyone has social media and will always look at their social media every day, of course this will be very profitable if every businessman uses social media in marketing their products.