Topic: Marketing Strategies in the Digital Age - page 4. (Read 1367 times)

word of mouth works well all the time even in the digital age. but even so, your product or your company will not last if your competitors are sneaky enough to ruin the reputation. social media spreads the word faster when one fake client complains about your product.

you can notice this in the casinos who are accused of scamming or cheating, one user can just claim even without evidence. the digital age is very different. and the strategy of companies online is getting harsher.

Having a product that attracts a lot of customers' attention and it will also be easier for us to introduce it to our closest friends to recommend the product we have, when we spend capital to advertise the product we have will certainly be very beneficial for marketing the product we have, other people will know about it. and we can get profits from the products we advertise.

OP mentioned all kinds of media advertisement that benefiting from technology, all the platforms and method of advertising, but I think OP is forgetting one of the most beneficial part of technology that helps marketing a lot. Data collection, especially with the raise of social media, Data Collection and Analysis has helped advertiser get more targeted audience for their ads, and customer get more suitable ads for them. Even though people were divided between the use of data collection for marketing advertisement, but we should agree that data collection has huge evolution on the behavior of advertisement and marketing.

Prioritizing quality builds consumer loyalty and brand reputation. Economic pressures have led to a trend toward low pricing over good quality in today's market, especially online. Short-term sales rather than long-term consumer connections are its goal. Why not break this pattern?

Could we use technology to personalize shopping and boost value? AI can offer products based on user preferences or past purchases. Its about unique, high-quality experiences. Even in hard times, people prioritize pricing, experience, and quality. While retaining high-quality products, why not improve the buying experience? This method could balance quality and quantity, creating devoted customers who respect the product and experience.

To be able to make our customers interested in recommending it to their family or friends, of course the most important thing is to maintain the quality of the products we offer. Because in marketing there are also three strategies in product marketing, namely there are those that prioritize quantity (large quantities) but with standard quality, and there are also those that prioritize quality (best quality) and ignore quantity, and finally there are those that prioritize both. But if we talk about making consumers become regular customers. Or long-term marketing targets. So quality is what must be prioritized. Even though the price is expensive, if the quality has been tested, in the end everyone will still be addicted to continuing to buy the product because they like the quality. But if the quality is low at a low price then it might be good for short term sales targets because people will only try and rarely will return because they find out the quality is not good after trying it. So, currently in marketing in online shops I mostly encounter traders who don't prioritize quality. They prefer to sell ordinary products at low prices. But they also do this for quite reasonable reasons. Because bad economic conditions make customers prefer cheap prices to expensive ones. Quality has become secondary in economic conditions that have not improved.

Another advantage of this type of marketing is that if your product is good and whoever bought it liked it a lot then they could recommend it to their friends, and then they could do the same if they liked your product, so a small investment in advertising there can go a long way as long as your product exceeds the expectations of your clients, and it can surely help you to achieve the success you want for yourself way quicker than previously expected.

There is a lot of use of social media and other media in the digital era now because it makes it very easy for the owners of all products and can also give rise to more retailers because there are many discounts that can be applied when promotional costs can be cheaper. Now is the time to adapt everything to existing conditions so that business development and product interest can increase in a short time due to the reach of all people and it becomes easier to see any product.

Apart from that, the use of e-commerce applications and marketing applications can also be a mainstay for business people in promoting their products. Because now almost all people find it easier to find every product through marketing and marketplace applications that can be directly connected via social media and often see advertisements on all social media. So it makes it easier for everyone to reach it when they want to get every product they want.

Social media is currently the platform most visited by people of all ages. From children to even elderly people. So implementing marketing promotions on social media is clearly the most effective. Because on social media we can also set promotional targets based on age (via Facebook services). I have used it for my personal business and it is quite effective. It's just that accuracy is also needed in setting targets and the like. For example, for fast food businesses that can accept delivery orders, the scope of promotion can be reduced to an area that can be reached by delivery couriers. But if we fail to organize this, the money we spend on promotion could be wasted. I experienced this when I first used advertiser services on social media.

Digital marketing is also an effective way to promote products. Social Media now is something that can reach every segment of society as the market for the products. it can aim a certain society which have best suitability to the products even without needing wide exposure which has high cost for promotion. this is the best marketing way in digital age right now.

This is why marketing has become a high prestige in professional employment. marketing professional can promote products effectively with a low cost to gain the company big advantage in their business.

I guess almost everything we have cannot exist alone no matter how mainstream the new ones are, and this includes old and modern way of advertising your product. So, yeah I agree on this one. However, there might be a changes on production for an old way of advertising such as publishing it into newspapers and magazines or anything like that due to the emergence of the internet. We might see fewer companies that is still interested in continuing such strategy, maybe it purely depends on their target market.
Majority of the young people, maybe below the age of 25-30 years old are not into newspapers, so companies who has a target market at these age brackets may simply use the internet to reach them.
Companies who target an older customers  will most certainly continue to use the newspaper advertisement.
Old ways cannot be totally eradicated, especially when it was too successful before the arrival of the modern and mainstream one.

what old strategy thats still relevant though I think its just emailing for purpose of marketing other than that I don't think there's any old marketing strategy that still works.
nowadays digital marketing is all about building brand and reputation, i've seen countless project doing exactly that, creating their own unique brand with unique graphic design, then starting to work on it until many people follow their social media accounts and honestly it always works wonder if you ever tried it once.
sometime it might even better than just paying for ads because the followers might be loyal subject for the business. its always like that with newest strategy of marketing.
moreover the fact that newspaper nowadays are already considered obsolete, anyone now starting to just subscribe to some news apps that also present papernews like format. but the advertising in the newspaper still relevant because of this.

Digital strategies cannot exist alone. Even marketing experts agree that modern marketing is a merger between the old and the new. That is the tradition and modern(digital) strategies. The old and marketing strategies cannot be thrown away because they are essential in reaching certain demographics like baby boomers who prefer print newspapers. While digital strategies may reach the millennials and genz who prefer online adverts popping up on their screens than reading newspapers.

Building brands on social media is quite an effective method of reaching out and interacting with customer complaints. Multiple amounts of brands use social media as a tool to build a strong fan base of clients. Which is the best form of marketing these days; community. But, considering social media Ads as the best form of marketing isn't quite true. As this could eat up or cost us lots of money without bringing sales for a long time. Though the ads are great, if the advertisers know how to set up campaigns. In digital marketing I'd recommend link building. Because these links would remain on the website forever, and continue to yield leads, so far the site is still alive. Marketing has never been easy, even during the traditional days of marketing. It gets difficult everyday. Due to the enormous increase in competitors. Our greatest competitor are the bots. That's why social media marketing can be less effective compared to SEO. Bots are all over the social media space and the impressions we get in Ads are mostly them, bots. Hence, while it requires so much time to get leads online, it worth the time spent. What matters is teaching through writing and maintaining consistency. The brand would gradually gain fans and followers. Thereby reducing the amount of money they would have been spending on Ad if they hadn't built a fan base.

With the current technology that we have today, digital marketing is indeed one of the common avenues to promote basically anything.
The reach is quite fast and the influence is staggering especially if you use popular personalities.
Social media alone will give you the exposure that you want, without even spending any penny.
It depends on how you use these channels to your own advantage.

Digital marketing is one of the most popular media in today's era of information and technology. Social media is such a popular media if we notice that many companies present their products in front of people through various innovative technologies. It cost them a lot of money. But because of social media, those companies are doing everything from product advertising to sales and financial transactions. If we notice that earlier advertisements were not used to sell products but nowadays various online companies are selling their products on their own websites for which products customers are getting service at home the customer receives his product and then makes a financial transaction. Which is very commendable. In the past, television news, radio, magazines and other media such as billboards and other media used to be expensive advertising. Finally it can be said that digital marketing is playing a leading role from product production to delivery to the customer.

The most important and useful thing about digital marketing is that it allows advertisers and promoters to have the targeted ads feature which enables them to target a specific audience for their ads and promotions based on the product and service that they are selling so that their ads are only shown to people that are already interested in that product or service which increases the chances of getting more conversions through the ads they are running.

In traditional ways of promoting or advertising products and services, there weren't such things available. A brand or a company could only run TV or radio ads or have their product or service advertised through billboards and stuff and almost everyone would see them whether they are interested in it or not.

Social media is the new revolution in digital marketing. Even a normal person can influence marketing because social media platforms like YouTube, Instagram, etc. give them power or influence over the marketing process. They are called influencers; they influence their followers not only by what they're doing but also by what they are advertising. It's mostly benefited by small companies, new ventures, etc. Because they can advertise their products at a lower cost, they reach millions of targeted people. Because they can select the influencer based on the product they are selling, both companies and the targeted audience benefit from this, and it creates good employment opportunities.

There's no market strategy as best as using the social media for making advertisements, now we are in the era of advanced technology development and people are making alot of opportunities out in making the use of the internet to market themselves, there's no way you won't see people on the social media each time they are online browsing on different platforms, and the most of this target is the advantage of covering a larger percentage of people with this target.

Well-known influencers will of course always be used and hired by big companies to promote new products created by the company, because the reason for using famous influencers is also quite clear because of the large number of social media followers the influencers have. Meanwhile, the company itself must also continue to create its own advertisements through any media, including through social media, so that the promotion of their new products can more easily reach everyone in all corners of the world via the internet.

Keeping ethical marketing and the requirements of the client first, I have watched the industry expand and have grown along with it. Working in this field is a duty as well as a lucrative one. As AI technologies become more and more common, they will never be able to fully replace human creativity and ethical considerations. My experience has shown me that the human element - the capacity to relate, sympathise, and interact on a personal level - is the determining factor between campaigns that work and those that fail

One cannot emphasise how important the field of digital marketing is in the modern era. Creating value, fostering connections, and promoting growth via morally sound and innovative methods are more important than merely doing duties. I have consistently stated that creating a difference is more important than merely turning a profit