Topic: Marketing Strategies in the Digital Age - page 7. (Read 1352 times)

With the way the technology quickly changes the process, as business person we needed
to adopt and make sure that we are still in line with the changes, using the help of influencer
can give good effects to your product or services that you offered.

It's just the right mindsets and the right people to follow. As long as you know how things work, you can adopt
and acquire whatever the needs to improve your capabilities.

I hope that digital advertising will move away from targeting the largest number of views, so that the ads will be customized according to what the customer wants, as I ignore YouTube ads when I can search for thousands of pictures and comparisons before purchasing a specific product.
The transition of advertisements from being purely commercial advertisements to being specialized and indirect, as happens in TikTok, is what changes watching advertisements from being an unattractive experience for someone searching for advertisements. Facebook provided a good experience, but unfortunately the quality of their algorithms has declined in recent years, turning to profitability first.

As business people, we must always follow developments or changes in technological information very quickly, especially related to marketing strategies that continue to develop, with the convenience of current technology providing changes in consumer behavior in purchasing products. The role of influencers is also very important in introducing and having a very positive influence on their products and turnover. With their experience as influencers, they can make their followers interested in the products they broadcast.

Over the years, Print media and TV advertisements have been used to attract customers.
With the advancement of technology, more and more marketing strategies are being applied to engage more public.

A few marketing strategies that are being used today are Social Media Marketing, Email Marketing, Influencer Marketing, Content Marketing, SEO, Print media, TV advertisement, E-commerce, online payment/ cash of delivery, and Personalized/class-specific marketing.  

Yes, that's right, TikTokshop. This is a case that went viral in Indonesia, so that's how uncontrolled free trade can harm other parties. Local traders and industry are dying in this condition, even though from a quality perspective the quality of local products is still good, but because there are foreign products at cheap prices with low quality, consumers prefer low quality at low prices. If this continues, the country's or regional economy will experience a decline, of course it will have bad consequences for Indonesia if this continues, fortunately there is control and termination from the Indonesian government.

Digital marketing technology lies in the essence oto essentially initiate the utilizable diverse online platforms and strategies to effectively promote a productions, services, or brands.
It is about tends to connecting with aiming at audiences, paving relationship connections, and waving to engagement and interactiveness through the means of internet accessibility.

You certainly know about the TiktokShop problem which is still banned by the Indonesian government.
They are indicated to provide free trade access so that goods from outside are free to enter at very cheap prices.
The case came to the attention of the government and finally, it is now blocked.

But some news says it will be opened again but with different rules and of course in accordance with the trade license applied in Indonesia.

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Everything does become easier and more effective, if seen in its positive aspects, such as the three points you mentioned.
But from the negative side, the digital era also needs to get more intense attention because everything can be accessed easily.

Like marketing that contains malware created by scammers, this is growing quite rapidly and is very dangerous.
And for children, the digital world seems to be a world that can be accessed easily so that they can see inappropriate content.
This depends on the parents' filters.

Digital advertising at the present time, although it has many advantages, has made the market open and given various options to consumers, and therefore you need to make a lot of effort not only to give the ideal product, but to continue to promote that product and provide discounts, advertisements and prizes so that you can obtain customer loyalty that is able to continue. Buy the product no matter the cost.
In the past, there was less competition and the effort spent on delivering the advertisement was much less with an audience that interacted with the advertisements and believed them more than today, as most of us ignore direct advertisements.

Indeed, in this increasingly sophisticated digital era, almost everything has become easier and more effective. A big example is in
• Marketing
• Purchase
• And learning
Everything becomes simpler and more effective. However, even though the digital era has become increasingly sophisticated, there are still some people who feel disadvantaged by this digital era. For example, what happened in the city center in the country where I live. Traders in one of the shopping centers/markets in the city feel that their merchandise has become quiet because of the digital buying and selling platform.

Source: https://bisnis.tempo.co/amp/1782366/viral-pedagang-tanah-abang-minta-shopee-dan-lazada-ditutup-usai-tiktok-shop-netizen-ngelunjak

So, for example, if this era of digitalization is not evenly distributed across all levels of society, in the end there will be people who feel disadvantaged because of this digital era. Because to be honest, the market near my house currently has fewer visitors because there is an online buying and selling platform that is easier and cheaper.

But even so, basically we all can't blame this era of digitalization. Because it cannot be denied that when the era of digitalization has reached the stage it is now, I personally don't need to leave the house to shop for necessities (the point is, it's easier).

So in conclusion, people who feel left behind because of this digitalization era, should also be able to upgrade themselves and keep up with existing developments. Because as OP discussed, the marketing system has become more effective and extensive due to the current era of digitalization.

Digital marketing is not only about selling, but about the process starting from introducing products widely using digital media to providing service to buyers after the sale occurs. On the other hand, when talking about digital marketing, talk about the system. Because you have to think about the goals and strategies that must be carried out. And it's not just about getting sales.

However digital development is growing, email marketing in the world of investment is like property in my opinion. Not eroded by the times, even though many social media have emerged, people still use email and even today large companies still collect email databases.

Legacy marketing strategies were solely based on a specific region and were managed by a few companies. The era has changed now this sector become more open for everyone as now anyone can hire a marketer from the internet who will help him reach out to people around the world who need the service or product. The digital era closes the distance between consumers and providers.

Technological advances have made it easier for business people to market their products or sell goods. Technology has made it easier for us to expand our connections and relationships in developing our business. In the past, marketing only used television media, advertisements in newspapers/radio or using places visited by many people by putting up billboards. Now what is happening, small scale and large scale businesses prioritize technology to advertise the products they sell.

As with this forum, many sites are advertised here with the same purpose. Forums that can be accessed by people residing in various countries are considered a suitable medium for advertising their sites or products. There are many benefits to be gained by utilizing technological developments, the digital era has become a new platform for business people to develop their business.

ICT has given small businesses the rare opportunity to go global with small effort. Now it is common to see local brands having access to the markets of different countries. Before now you have to pay advertisement firms a large amount for them to promote your businesses. Now with little subscription fees, your product can be seen by many prospective clients. The digital age has also made buying, seeking, and distribution of goods easy. Businesses don't need to have a physical presence because the online market exists. This has reduced to a greater extent the cost of starting businesses.


These so-called analog advertisement strategies are still potent in developing countries. Some firms still print hardcopy flies, advertise on billboards, and engage in door-to-door advertisements to promote products. This is because some citizens of the country lack access to electricity, mobile phones, and internet connections.

The point is that every technological advancement has good and bad impacts, it just depends on how the government and related authorities handle this. In every government formation or related authority there must be an expert who has the ability to analyze every policy who will then be able to provide screening for detrimental activities. However, if I observe that due to very rapid technological progress and the era of uncontrolled free trade, there are several parties who are still able to take advantage of loopholes to harm other parties. So perhaps this is the first task of marketing which must be fair in assessing a product before disseminating or advertise the product.

The advent of jet age necessitated the the for further collaboration and with the information age which has made the world a global village. The world has moved from traditional setting to a more sofisticated way of life powered by technology. So every other aspect of life has to naturally fall in place, even the villages that were seen as villages during the industrial revolution are no more villages, things have changed.

The very means of traditional mode of information through letter writing has fast disappeared. Nothing has stayed stagnant including business and investment that have all moved into the digital space, so it is natural that means to advertise and payment should also metamorphose. Now we have cryptocurrency and bitcoin playing the optional role of traditional payment.

As a business person, for you to remain relevant in this age, you will need to accept the technological changes that have taken place in businesses and the change in marketing strategy.

You can't successfully run a good business at the moment without at least having a site where you advertise your product either via your WhatsApp status or your Facebook page.

Gone are those days when you expect to have customers only from your neighborhood, the changes in technology have helped to a very large extent ineffective marking and increased visibility of your business.

Marketing products abroad is one of the first steps so that our local products can be recognized by many people out there.
Of course, this is due to the effects of Digitalization which is growing rapidly, and the ease of interaction and cooperation between buyers and sellers between countries.

But it should also be noted that there are some important regulations that need to be applied regarding the export and import of a product.
Because we see there are some problems regarding the sale of goods from abroad that are too free so that local goods are not in demand.

This is also due to the effect of the digital era which makes everything easier.
There must be rules that are truly flexible in all sectors, because we have entered a more advanced digitalization era.

Of course there are many conveniences after the internet and new technology have been implemented in marketing. Marketing becomes easier, we can do it via laptops, cellphones and websites and are able to spread products overseas. Payment is also easier and faster, the time required is also less. However, please note that the convenience and speed provided also have negative and bad effects. Examples of fraud/scamming and bad quality product

The point of view you are talking about has actually been implemented by marketers long before the internet developed. Promotion through television, radio programs, newspapers, magazines and billboards has been going on for a long time in my country. This facility has been used by skilled marketers or those who are just starting their business. Now it is even easier because technology has provided services on online platforms to market products and market segments are also easier to reach. Technological sophistication will make it easier for people to market their products, but marketing that still uses traditional promotions will be increasingly left behind if they do not keep up with the times.

Don't be mistaken if buyers are not astute at seeing the quality of the goods they order via internet services, instead the goods that arrive are different. Although in the end you may refuse not to pay because it doesn't match what was ordered. New technology can indeed help people save time when shopping, but it also requires carefulness so as not to be deceived. Every sophistication definitely has a level of weakness and that is where users need to be careful so as not to get caught in fraud.

You might want to fix your posting code, your list is broken. Btw, I don't see how blockchain is changing the digital marketing landscape. The technology or method you mentioned doesn't rely on blockchain to function properly. Even if you can argue that it can improve how they work, I fail to see how it is done. As far as I know, the only thing that companies have done with blockchain is improve their loyalty program, even if that is arguable since they basically use it to launch their own token instead of improving their workflow. The robot tech that you mentioned also doesn't rely on blockchain to answer customers' questions right? CMIIW.