Marketing Strategies in the Digital Age - page 10.

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Quote from: Baki202 on May 15, 2024, 12:13:21 PM

Quote from: ?? on ??

I’ve noticed that using online platforms lets you reach out to people everywhere, unlike before when it was pretty limited. Being able to measure everything online also means you can make your marketing better and more personalized.

This current age things are easy especially with the kind of technology in operating. And social media have made everything easy. You can use social media to promote your product you even need to spend much on promotion and marketing. Technology have opened people’s eyes and made everything very easy. Because one of the things that makes your product known to people is marketing. And if your marketing is good then the result will be known in the demand because people will find your products facilitating and will have high interest to buy your products based on the way it was presented. Because without marketing there is no way you will have good sales every business needs focus on marketing.

I agree with his opinion, let me add a little discussion, first of all, maintaining the quality of the product itself is very important in determining its success. Even though good marketing can attract consumer attention, if your product is not of high quality, consumers will not be happy and this can close down opportunities for your business.
You need to know who your target audience is, what they need, and how you can meet those needs.
Create ideal consumer profiles and study their demographic characteristics such as age, income, hobbies and interests. This can help you understand the best way to reach them and shape the right marketing message.
By focusing on consumer profiles, using data, focusing on social media, and testing experiences, you can definitely achieve more effective marketing results and increase the success of your business and attract audience interest in your products and services.

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Quote from: boty on May 17, 2024, 06:46:18 PM

Quote from: wmaurik on May 17, 2024, 11:15:44 AM

Quote from: jrrsparkles on May 15, 2024, 10:00:07 AM

The transition happened a long way back especially since the emergence of social media platforms and it's influencers. I strongly believe that marketing via digital age is much cheaper, can reach wider audience and you can be creative if not having specific budget for advertising then it can be done on own in the beginning stages.

The current marketing strategy is like that because business owners also do not want to ignore the opportunity to use social media so that this will continue to be used to carry out wider promotions and marketing so that their flagship products can sell quite a lot. Apart from that, influencers will also get more work in terms of promoting new products from all companies via social media because the use of social media is now quite widespread so it is no longer so difficult to reach more people in one promotion.

Carrying out promotions via social media, of course, this will be easily accessed by today's digital society because of course everyone sees the news, no longer using newspapers like before and people read it from their cellphones and to look for products that they like. they want to buy too, so they will search for it on their cellphones, of course this is very different from before.
In this case, it will indeed provide opportunities for them as you mentioned and of course this will be equally beneficial for both entrepreneurs and influencers.

Currently the influence of social media is very large, many people spend a lot of time on social media so it cannot be denied that promoting through influencers is quite promising for entrepreneurs so this continues to be done to this day.
Technological developments must continue to be followed, otherwise entrepreneurs will be increasingly left behind and even have a negative impact on their business.
And if you compare from the past, I think marketing strategies in the current digital era are quite easy and effective, with influencer endorsing prices that are relatively cheap but can reach a wide audience.

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Quote from: boty on May 17, 2024, 06:46:18 PM

Quote from: wmaurik on May 17, 2024, 11:15:44 AM

Quote from: jrrsparkles on May 15, 2024, 10:00:07 AM

The transition happened a long way back especially since the emergence of social media platforms and it's influencers. I strongly believe that marketing via digital age is much cheaper, can reach wider audience and you can be creative if not having specific budget for advertising then it can be done on own in the beginning stages.

The current marketing strategy is like that because business owners also do not want to ignore the opportunity to use social media so that this will continue to be used to carry out wider promotions and marketing so that their flagship products can sell quite a lot. Apart from that, influencers will also get more work in terms of promoting new products from all companies via social media because the use of social media is now quite widespread so it is no longer so difficult to reach more people in one promotion.

Carrying out promotions via social media, of course, this will be easily accessed by today's digital society because of course everyone sees the news, no longer using newspapers like before and people read it from their cellphones and to look for products that they like. they want to buy too, so they will search for it on their cellphones, of course this is very different from before.
In this case, it will indeed provide opportunities for them as you mentioned and of course this will be equally beneficial for both entrepreneurs and influencers.

The big downside of influencer marketing is there is no definite line for them to promote products and they can promote anything as long as someone is willing to provide them the money they wanted and that's how scammers, ponzis and anything that can't be promoted via the television just pay some pennies to the influencers and reach more people and steal money so it's beneficial for both the entrepreneurs and influencers but at what cost, the people who follow them.

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Quote from: arufox on May 17, 2024, 11:47:34 AM

It cannot be denied that in this day and age, digital marketing is very effective as a marketing strategy. As technology continues to develop and the use of digital technology increases throughout the world, it allows advertisers to reach consumers more efficiently, effectively and on target. However, to achieve optimal results, a good digital marketing strategy and plan is needed as well as a good understanding of how to measure success in marketing a product.

Very much effective, before we have the print and television commercials that were very expensive at all. But thanks to the innovation of technology and we're now having these kinds of marketing through them in a cheaper and greater way. Why greater? because most of the population nowadays are in the internet and if you're going to use and pay them for your marketing, you'll get to target the actual market that you are about to penetrate. So, the niche is there and it's specific for what you're paying for.

There also goes the celebrities that have been popular even in the old days and we've got the different kind of celebrities nowadays and they're the social media influencers. Aside from that, there are metrics and analytics that the advertisers can see if they've been effectively doing that compared to the traditional way, I am not sure if they also have that but most likely they only get those metrics based on the results and not on the actual way of advertising just to see how many have been reached by their ads.

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Quote from: wmaurik on May 17, 2024, 11:15:44 AM

Quote from: jrrsparkles on May 15, 2024, 10:00:07 AM

The transition happened a long way back especially since the emergence of social media platforms and it's influencers. I strongly believe that marketing via digital age is much cheaper, can reach wider audience and you can be creative if not having specific budget for advertising then it can be done on own in the beginning stages.

The current marketing strategy is like that because business owners also do not want to ignore the opportunity to use social media so that this will continue to be used to carry out wider promotions and marketing so that their flagship products can sell quite a lot. Apart from that, influencers will also get more work in terms of promoting new products from all companies via social media because the use of social media is now quite widespread so it is no longer so difficult to reach more people in one promotion.

Carrying out promotions via social media, of course, this will be easily accessed by today's digital society because of course everyone sees the news, no longer using newspapers like before and people read it from their cellphones and to look for products that they like. they want to buy too, so they will search for it on their cellphones, of course this is very different from before.
In this case, it will indeed provide opportunities for them as you mentioned and of course this will be equally beneficial for both entrepreneurs and influencers.

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It cannot be denied that in this day and age, digital marketing is very effective as a marketing strategy. As technology continues to develop and the use of digital technology increases throughout the world, it allows advertisers to reach consumers more efficiently, effectively and on target. However, to achieve optimal results, a good digital marketing strategy and plan is needed as well as a good understanding of how to measure success in marketing a product.

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Quote from: jrrsparkles on May 15, 2024, 10:00:07 AM

The transition happened a long way back especially since the emergence of social media platforms and it's influencers. I strongly believe that marketing via digital age is much cheaper, can reach wider audience and you can be creative if not having specific budget for advertising then it can be done on own in the beginning stages.

The current marketing strategy is like that because business owners also do not want to ignore the opportunity to use social media so that this will continue to be used to carry out wider promotions and marketing so that their flagship products can sell quite a lot. Apart from that, influencers will also get more work in terms of promoting new products from all companies via social media because the use of social media is now quite widespread so it is no longer so difficult to reach more people in one promotion.

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Quote from: Baki202 on May 15, 2024, 12:13:21 PM

Quote from: ?? on ??

I’ve noticed that using online platforms lets you reach out to people everywhere, unlike before when it was pretty limited. Being able to measure everything online also means you can make your marketing better and more personalized.

This current age things are easy especially with the kind of technology in operating. And social media have made everything easy. You can use social media to promote your product you even need to spend much on promotion and marketing. Technology have opened people’s eyes and made everything very easy. Because one of the things that makes your product known to people is marketing. And if your marketing is good then the result will be known in the demand because people will find your products facilitating and will have high interest to buy your products based on the way it was presented. Because without marketing there is no way you will have good sales every business needs focus on marketing.

Social media have made things easy for many new companies. With social media, any company can advertise their projects/products and since social media is a free place that almost everybody that have a smart phone can access, it's easy for everybody to see the kind of product/project they are advertising.
As time goes on, technologies are improving and things are changing because everyday new things are coming up and new ideas are being known, with the help of scientists and technical engineers things are getting easier for the present and new generations to enjoy. With digital marketing, products can be seen even when they are are not original, but since it's advertised one can buy it but when they have used it before they can know if the products is good or not.

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Quote from: Baki202 on May 15, 2024, 12:13:21 PM

Quote from: ?? on ??

I’ve noticed that using online platforms lets you reach out to people everywhere, unlike before when it was pretty limited. Being able to measure everything online also means you can make your marketing better and more personalized.

This current age things are easy especially with the kind of technology in operating. And social media have made everything easy. You can use social media to promote your product you even need to spend much on promotion and marketing. Technology have opened people’s eyes and made everything very easy. Because one of the things that makes your product known to people is marketing. And if your marketing is good then the result will be known in the demand because people will find your products facilitating and will have high interest to buy your products based on the way it was presented. Because without marketing there is no way you will have good sales every business needs focus on marketing.

Marketing becomes easy for all internet users though and this is why a lot of people are trying their way in becoming an influencer or a youtuber. A job that is rewarding and also enjoyable for anyone. Crypto influencers are already making money out of their crypto company that needs advertising including the casinos that are also here.

Once crypto adoption has widespread though, I think the companies are just going to use the adnetworks. Just targeting easy the demographics.

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Quote from: Baki202 on May 15, 2024, 12:13:21 PM

Quote from: ?? on ??

I’ve noticed that using online platforms lets you reach out to people everywhere, unlike before when it was pretty limited. Being able to measure everything online also means you can make your marketing better and more personalized.

This current age things are easy especially with the kind of technology in operating. And social media have made everything easy. You can use social media to promote your product you even need to spend much on promotion and marketing. Technology have opened people’s eyes and made everything very easy. Because one of the things that makes your product known to people is marketing. And if your marketing is good then the result will be known in the demand because people will find your products facilitating and will have high interest to buy your products based on the way it was presented. Because without marketing there is no way you will have good sales every business needs focus on marketing.

The current digital era has been able to change and make it easier for business people to market their products. In my opinion the use of online platforms has cut the time and money for promotional paths such as the past. This transformation is of course very positively welcomed and also gave birth to quite tight competition.

Then if viewed from the other side, there are quite a lot of things that have to accept risks such as many shops that are starting to be displaced because they are no longer in the lyrics as a central marketing place to attract people to shop so that some shops begin to change their function. So I as a consumer really enjoy shopping by online paths because besides being cheap, it can also make time.

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Quote from: ?? on ??

I’ve noticed that using online platforms lets you reach out to people everywhere, unlike before when it was pretty limited. Being able to measure everything online also means you can make your marketing better and more personalized.

This current age things are easy especially with the kind of technology in operating. And social media have made everything easy. You can use social media to promote your product you even need to spend much on promotion and marketing. Technology have opened people’s eyes and made everything very easy. Because one of the things that makes your product known to people is marketing. And if your marketing is good then the result will be known in the demand because people will find your products facilitating and will have high interest to buy your products based on the way it was presented. Because without marketing there is no way you will have good sales every business needs focus on marketing.

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Quote from: ?? on ??

I’ve noticed that using online platforms lets you reach out to people everywhere, unlike before when it was pretty limited. Being able to measure everything online also means you can make your marketing better and more personalized.

The transition happened a long way back especially since the emergence of social media platforms and it's influencers. I strongly believe that marketing via digital age is much cheaper, can reach wider audience and you can be creative if not having specific budget for advertising then it can be done on own in the beginning stages.

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Quote from: pusaka on April 13, 2024, 11:24:49 AM

Quote from: junder on April 12, 2024, 10:10:14 AM

In my opinion, even though hiring a figure to advertise their product is expensive, not to mention other costs, I think the company has considered it carefully, therefore they dare to hire a famous figure to advertise their product so that many people can see the brand product advertised by the figure. Being famous can clearly bring benefits because of course there will be many people who are interested in the product, especially if the advertiser is a famous figure.

and of course with influencers who have been paid they have to do their best to advertise their products. Even though there are several advertisements that still appear on TV, I think at the moment it is probably more popular on social media, not on TV.

Of course companies will take everything into account before they decide to work with influencers who will promote what they have. They have calculated how much money they will spend and also what impact they will feel after they work with influencers.
An influencer, a celebrity who has a large number of followers, will definitely influence some of their followers to buy and use the products they promote.
Now in this digital era we do not underestimate the huge impact of promotions, and now many of them are doing business in online media and it is very profitable for them. WE must be able to take advantage of the conveniences that exist now, because it would be a shame if we missed them.

that's true, because of course to place an advertisement of course it requires quite a large amount of money, I myself have a friend who works in the IT field and he has his own project so he has to place an advertisement, even without a famous figure but I was surprised when I heard the funds that had to be spent on it. place the ad. But maybe advertising is something they really need to develop their product or project, so even though they have to spend a lot of money, maybe there will be more returns.

That's true, it's true that nowadays technological developments are increasingly sophisticated and many things are said to be easy, including shopping, we have to be able to make the best use of it, because I have also seen many young people who can make a career by using this technology, such as selling products. live and I think someone like this must have a good speaking spirit, I don't have it myself so I prefer to work behind the scenes.

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Quote from: junder on April 12, 2024, 10:10:14 AM

In my opinion, even though hiring a figure to advertise their product is expensive, not to mention other costs, I think the company has considered it carefully, therefore they dare to hire a famous figure to advertise their product so that many people can see the brand product advertised by the figure. Being famous can clearly bring benefits because of course there will be many people who are interested in the product, especially if the advertiser is a famous figure.

and of course with influencers who have been paid they have to do their best to advertise their products. Even though there are several advertisements that still appear on TV, I think at the moment it is probably more popular on social media, not on TV.

Of course companies will take everything into account before they decide to work with influencers who will promote what they have. They have calculated how much money they will spend and also what impact they will feel after they work with influencers.
An influencer, a celebrity who has a large number of followers, will definitely influence some of their followers to buy and use the products they promote.
Now in this digital era we do not underestimate the huge impact of promotions, and now many of them are doing business in online media and it is very profitable for them. WE must be able to take advantage of the conveniences that exist now, because it would be a shame if we missed them.

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Quote from: dezoel on April 11, 2024, 09:59:34 AM

I think most elderly people like using technologies that were available in their times as they understand them better and are barely interested in new technologies maybe because they don't understand them or know their usage but also because they prefer old ones. When we talk about watching the news or some show, even though they are all available online these days, they would prefer watching them on TV, and if you have a smart TV that is connected to the internet, they would still ask you to put a specific TV show or news channel on it and wouldn't want to watch on mobile or any other gadget.

You say things that make so much sense about this option, and I just look at the facts in my environment where elderly people who have been sitting at home more without leaving the house often are looking for more things like the younger generation now. This is what causes them to rely on TV more often to find out the latest news than others, because apart from that, they also don't really understand today's technology, which makes it difficult for them to use any gadgets. Unless helped by his own child by teaching him until he really gets used to it.

Quote

Among younger generations, prefer gadgets more because they provide more convenience. You can't have a TV everywhere while you can carry a gadget anywhere you go providing you the opportunity to be able to watch anything anywhere you are.

As for young people, I no longer deny it because in general young people nowadays will definitely prefer gadgets for whatever needs they want. So I no longer discuss them because I myself rarely watch TV even though I use a gadget that is always connected to the internet, but at certain times when I need to watch, I will also do it because it is not a difficult thing to do. everyone who knows how to use today's technology. But for older people, of course it will be very different from the younger generation so this doesn't need to be compared in my opinion.

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Quote from: boyptc on April 11, 2024, 05:44:43 PM

Quote from: junder on April 11, 2024, 08:21:00 AM

That's true, there are many large companies that hire famous figures to promote their products, and of course this is to attract lots of social media users, because nowadays social users are everywhere, and the majority of people nowadays spend their daily lives using social media. using the internet and social media.

That's influencer marketing and it's very effective for many of the brands that has their influencer that has huge following on their social media accounts.

It's expensive but at the same time, that gives exposure to their brands at the best rate that they can depending on the brand deal that they've closed with that influencer.

But if the influencer is also an actress or celebrity, make it more than the actual fee that they pay from the typical social media talent and influencer.

In my opinion, even though hiring a figure to advertise their product is expensive, not to mention other costs, I think the company has considered it carefully, therefore they dare to hire a famous figure to advertise their product so that many people can see the brand product advertised by the figure. Being famous can clearly bring benefits because of course there will be many people who are interested in the product, especially if the advertiser is a famous figure.

and of course with influencers who have been paid they have to do their best to advertise their products. Even though there are several advertisements that still appear on TV, I think at the moment it is probably more popular on social media, not on TV.

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Quote from: boyptc on April 11, 2024, 05:44:43 PM

But if the influencer is also an actress or celebrity, make it more than the actual fee that they pay from the typical social media talent and influencer.

Knowing that much, how many actresses and influencer you had the pleasure doing business with?

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Quote from: junder on April 11, 2024, 08:21:00 AM

That's true, there are many large companies that hire famous figures to promote their products, and of course this is to attract lots of social media users, because nowadays social users are everywhere, and the majority of people nowadays spend their daily lives using social media. using the internet and social media.

That's influencer marketing and it's very effective for many of the brands that has their influencer that has huge following on their social media accounts.

It's expensive but at the same time, that gives exposure to their brands at the best rate that they can depending on the brand deal that they've closed with that influencer.

But if the influencer is also an actress or celebrity, make it more than the actual fee that they pay from the typical social media talent and influencer.

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Quote from: wmaurik on April 10, 2024, 12:08:59 PM

Quote from: LesterD on April 10, 2024, 06:52:00 AM

Good point. Since most elderly people don't want to use gadgets for the reason of having an older age, they prefer to do what they used to which is to watch television or listen to the news using the radio. They find it more relaxing and easy to use compared to using a gadget and browsing on different social media channels which they don't easily understand.

Parents or the elderly do not deliberately choose to watch television and listen to the radio when they want to know the latest news. But they really don't understand how to use any gadgets and their eyes also don't allow them to see the gadget screen even with the help of multipurpose glasses. So this is not because of a reason for choosing not to use gadgets, but rather because of the knowledge in using the gadgets themselves that they never had before. So their choice is only on television or radio, which looks more relaxed in the eyes of today's young people.

And if we look in more detail at the choices, actually today's elderly still really want to be young again and experience the current conditions of life with various kinds of technology that can be put to good use to achieve various things. However, because this is no longer possible for them to repeat, of course they themselves have to choose something more logical with a relaxed choice that can provide a little information for themselves at this time. Because they themselves also know that their time to work like young people is now over.

It is the same as what I said. As they grow older, more technology is developing that makes them outdated because they don't understand how to use gadgets. Their health condition is just an additional reason, such as having poor eyesight or maybe they also don't feel the vibes when they try to talk to other people on social media, comparing the vibes if it is a conversation personally.

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Quote from: wmaurik on April 10, 2024, 12:08:59 PM

Parents or the elderly do not deliberately choose to watch television and listen to the radio when they want to know the latest news. But they really don't understand how to use any gadgets and their eyes also don't allow them to see the gadget screen even with the help of multipurpose glasses. So this is not because of a reason for choosing not to use gadgets, but rather because of the knowledge in using the gadgets themselves that they never had before. So their choice is only on television or radio, which looks more relaxed in the eyes of today's young people.

And if we look in more detail at the choices, actually today's elderly still really want to be young again and experience the current conditions of life with various kinds of technology that can be put to good use to achieve various things. However, because this is no longer possible for them to repeat, of course they themselves have to choose something more logical with a relaxed choice that can provide a little information for themselves at this time. Because they themselves also know that their time to work like young people is now over.

I think most elderly people like using technologies that were available in their times as they understand them better and are barely interested in new technologies maybe because they don't understand them or know their usage but also because they prefer old ones. When we talk about watching the news or some show, even though they are all available online these days, they would prefer watching them on TV, and if you have a smart TV that is connected to the internet, they would still ask you to put a specific TV show or news channel on it and wouldn't want to watch on mobile or any other gadget.

Among younger generations, prefer gadgets more because they provide more convenience. You can't have a TV everywhere while you can carry a gadget anywhere you go providing you the opportunity to be able to watch anything anywhere you are.

Topic: Marketing Strategies in the Digital Age - page 10. (Read 3653 times)