Topic: Marketing Strategies in the Digital Age - page 8. (Read 1352 times)
I do a lot of online shopping and cash on delivery really reduces the chance of being scammed. But, if I've got some balance on my e-wallets or bank, that's how I pay them because it's hassle when the delivery guy comes to my house and I'm out, they'll not leave the parcel or goods because it is unpaid. Unlike if I pay in advance, they'll just leave it and take a picture and will be sent to the app and that's more convenient for both of us. And just like the traditional marketing, internet marketing or digital marketing has become one of the best career these days. Because there are a lot of platforms where companies can advertise their products and they need marketers to do it. This is what technology does and gives more platform and choices to advertisers.
In terms of marketing in this digital era, although there are many applications specifically for shopping, in terms of marketing a product or business, social media seems to be a quite promising place to use as a marketing tool compared to TV stations. At this time, almost the entire population has shifted from initially only watching TV as a means of information and entertainment, but it seems that now people have switched to social media. And when I visited my neighbor's or friend's house, I saw that it seemed like their TV was useless because it was never turned on and was only used as a display because almost every family member was focused on their respective cellphones. Social media users are currently continuing to increase and everyone is joining in. in social media both young and old, rich and poor and both, government and society.
It's just that when we do marketing in the form of advertisements on social media, as much as possible and as creative as possible we have to create advertisements that are interesting enough to watch or look at.
It's just that when we do marketing in the form of advertisements on social media, as much as possible and as creative as possible we have to create advertisements that are interesting enough to watch or look at.
digital age allowed the scope of advertising to reach more eyes in further distances at cheaper costs.
old marketing involved buying advert time on TV/newspaper/bilboard, where you would need to multiply that cost per station/media/area
these days you can just reach out to a fanbase of customers/demography and ask them to just click a like/share and let them send your advert viral for free
old marketing would only go viral if a certain tv advert had content that would cause conversations with friends where people would tell each other about what they seen on tv. however this was less likely to catch on.. however in the digital age many people know which friends enjoy certain things, so sharing a link to them of a common interest becomes a click of a button, no conversation needed
businesses no longer need to hire salesmen with salaries and pension plans and taxes. and then ontop offering commissions. these days anyone interested in a product can sign up to be a affiliate and promote the product for just a small commission
digital era brought the costs and time required for advertising down (even though some media companies still try to con businesses into spending millions on advertising through them)
old marketing involved buying advert time on TV/newspaper/bilboard, where you would need to multiply that cost per station/media/area
these days you can just reach out to a fanbase of customers/demography and ask them to just click a like/share and let them send your advert viral for free
old marketing would only go viral if a certain tv advert had content that would cause conversations with friends where people would tell each other about what they seen on tv. however this was less likely to catch on.. however in the digital age many people know which friends enjoy certain things, so sharing a link to them of a common interest becomes a click of a button, no conversation needed
businesses no longer need to hire salesmen with salaries and pension plans and taxes. and then ontop offering commissions. these days anyone interested in a product can sign up to be a affiliate and promote the product for just a small commission
digital era brought the costs and time required for advertising down (even though some media companies still try to con businesses into spending millions on advertising through them)
Even at that time, local way of Marketing was existing, radio and TV stations have been on existence for decades therefore technology methods of advertisement is new to the space. And the most recent ones for technology advertisement are the Robot, Social Media marketplaces and this forum. But one thing I discovered in Social Media and this forum is that, Social Media are not advertising for gambling site but they allow to advertise food products and wears. And this forum advertise casinos, mixers and I have not seen any food and clothes companies came here to advertise their goods. As others has said in other threads, technology has helped people to sell their goods very fast and making customers to get things in an easy way..
- In our today world, where technology has taken over everywhere, people in marketing fields are benefiting from the digital world:
- Marketers before had no means of marketing there goods and sales were limited, demand got limited. But now in a digital world marketers now have the opportunity to market there goods around the globe, with the help of advertisement using the television, radio programmes, newspaper, magazines,billboards.
And with the emergence of block chain technology different platforms are created to enhance the digital marketing. With the help of the modern television we now see different kinds of product being marketed online. With the help of modern technologies today online vendors deliver nation wide.
Back in the analog era marketers find it very difficult to market there goods. Marketers made used of the outdoor advertising, where marketers walk from door to door advertising their goods and product but the technology world has made things easy for marketers. - Tokinomo interactive robots: the marketing robot, brands now use robot to advertise their products. The purpose of this tokinomo robot is to communicate with customers, informing customers about the product, instead of the competitor doing the talking just let tokinimo do the talking.http://sharevideo1.com/v/WlAxakEtSDZBa28=?t=ytb&f=co
- the digital world has made things easy for customers also. I believe there was no money transfer at that time, people made use of their legs (walking) for payment after buying a product. But now customers use digital forms of payment such as flutterwaves, paypal, Bitcoin for international payment. Now the world have a digital currency which can be transfer globally (bitcoin)
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