With the development of technology today, maybe television is a little less competitive with the internet or the use of many people who use their gadgets and internet connections. Of course, in my opinion, the most effective marketing in this era is through what most people use, namely social media. Many people spend their days on social media whether it's for work or for fun or something else.
Then it was television but now advertising have moved beyond television, the internet have taking over every thing. So if you want to market your business the internet is the best way. Their are a lot of tools starting from animation and other dramas using influencers and so marketing keeps developing in various ways. It shows that digital age is improving. Not joining will only leave your investment behind. They know that people enjoy social media they say it as a means of relaxing so people will definitely bump into your advertisement. So people have taken their business to social media and that is exactly the best thing to do. You go with every thread that comes.
With this, of course, companies must take advantage of it by advertising for marketing strategies in the current era, which in my opinion utilizes the internet, social media and current technological developments effectively enough to be able to cover many people, apart from that the rest is on the company itself who puts up the advertisement like what, if it is interesting, surely many people will be interested when they see it and vice versa.
That is exactly what companies do and I don't blame them because their marketing department needs to get paid for the job they are given. It is left for them to get strategies to use to improve the companies sales. Or even go out to get more sales and investor. And that is why is any company is criticized one way or the other it will affect the price.
To me internet is one of the best place to drag a company that is not performing well because people will support especially people that have experienced the same thing and it will affect them. So they are also avoiding anything that will affect their brand because they know how powerful the internet can be.