First understand yourself, merit is nothing.
On the one hand, I like your message. It sounds very right that merits are secondary, but primary is how we present ourselves on the forum, what we talk about, how we communicate, whether we have something to share with others and what knowledge to draw from them. Of course it is so.
However, to say that merites are nothing in the topic of how merites affect ranks is a bit sly. Yes, ranks are also secondary compared to what we can get from the forum, but still merit affects the possibility of obtaining them.
In addition, just as it’s nice to get likes on social networks, it’s nice to get merits on the forum. Someone noticed your post, someone liked it or found it interesting. Of course, if there were no likes on the forum at all, that would be fine too. But there are merits, and why not be glad to receive them?