Why Hotels Need IoT
IoT remains a mystery as very few people can imagine their fridge sending a reminder to their smartphone to buy some milk.
However, IoT is a much more ambitious technology that is used in a wide range of fields, including the hospitality industry.
You can already find the so-called “IoT-enabled” rooms in some hotels. In these rooms, guests have almost complete control over most devices through their smartphones. An app grants them control over the air conditioning, lighting, TV, elevator systems and even lets them message and call the front desk 24/7.
For example, an American hotel chain The Peninsula Chicago has a unique tablet for controlling the rooms; another example is how by 2017 Wynn Las Vegas had equipped over 4500 rooms with digital assistants, for some of which they used Amazon Alexa.
One of the main goals of the hotel is to achieve high client satisfaction levels. By tapping into the power of IoT, hoteliers can expand their list of services:
-Forming a personal offer at the reception
-Providing tailored information services based on facial recognition technology
But IoT can offer much more than that. Thanks to comprehensive automation and centralization of control, hotel managers can achieve more flexibility in operating utility systems, avoid wasteful use of resources and observe timely equipment maintenance schedules.
For example, when implemented, IoT systems allow saving money on electricity thanks to automated lighting systems (with the sensor or scheduled switches) and automated heating systems.
With that said, such IoT solutions can be augmented with analytical tools that can measure and compare operation data with other hotels, especially when it comes to a hotel chain. Imagine the efficiency gains and how many resources businesses can save using these kinds of solutions!
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Life After Pandemic..?People won’t stop travelling, the tourism business and the hospitality industry will remain in demand. The market will belong to those who have the stamina to stay afloat, and after the crisis is over, they will be even stronger than before.
However, the economic strain will dictate the distribution of demand, and the cheapest possible tours and hotels will be the most sought-after. People will try to stretch their travel dollar as much as possible with shorter and more accessible trips and accommodation.
Another likely consequence of the crisis is the attention to health safety and the epidemiological situation.
Public gathering places – airports and railway stations – in Europe and the US will make wearing masks mandatory, as it has been for a long time in Asian countries. Travellers will have to wash their hands more often and use antiseptic wipes.
World Tourism Forum Institute President Bulut Bağcı believes that after the pandemic, all-you-can-eat style food service will become less popular since it’s not up to par with health safety standards. Besides, hoteliers will have to disinfect every room after each guest and pay more attention to hygiene and cleanliness.
We think that just as every previous crisis, the current one will amplify and bring forward the trends that have already been budding for quite some time. Among them are digitalization and uberization. Mass tourism will become more individualized; people will shift more of their travel planning activities to the online realm and build their experiences like Lego.
Digitalization will become paramount to the industry after the pandemic is over. Time will tell how hoteliers will deal with that.
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World Hotels Against COVID19Hoteliers continue looking for ways to escape the crisis: pouring more resources into online activities and social initiatives that bolster some optimism about the future.
During the pandemic, hotels from around the world offer their rooms to healthcare workers, but that’s not the only new initiative. Here is some of them:
International hotel group Accor has teamed up with Bureau Veritas to develop a new quality standard. It will be used to rate hotels on such aspects as hospitality, catering and health safety. Such a standard will help hotels and restaurants come back to work, and their guests – be sure that all the necessary safety precautions and measures have been taken.
The Amalfi coast hotels in Italy have launched a relief effort in support of vaccine research centres.
Santa Caterina hotel offers a 5000 Eur voucher that can be redeemed for two years after the pandemic. It can be used to pay for the stay or restaurants at Michelin-starred hotels.
For virtual travellers, Rocco Forte Hotels have made a guide to the most exciting exhibitions and world-famous museum collections such as the
Louvre, the British Museum in London and the Vatican Museum. Rocco Forte Hotels offer their future guests flexible booking that allows them to reschedule their booking made before August of this year until March 2021.
Besides rescheduling, guests will also be able to change hotels and even countries of stay. Another initiative by Jumeirah Hotels & Resorts, titled #StayHomeWithJumeirah will help spend some quality time at home. You will find advice on fitness and yoga, games and learning games for children, as well as cooking recipes from world-famous chefs.
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