The events of the past few months have only proven our point! Even before the crisis, we insisted that adopting digitalization won’t be optional to business – it will be vital for its survival.
Technology helped many companies gain additional advantages they haven’t had before. E-commerce (selling tours online) that used to be looked down upon as a “sandbox”, a place for experimenting with new technology that would only bring 2-3% of revenue, became a must-have.
This can be said about almost every other industry! Systems that many companies in the hospitality industry are building now need digital tools for managing, planning and distribution. Without these tools, it’s impossible to achieve a higher quality of services, and the risk of losing clients keeps going up!
The evolution of technologies from being nice-to-have and into must-have has also changed their perception.
However, the time when digital technologies alone were responsible for the success of a business is long gone.
The quality of the technological solution and the opportunities it offers to the company come to the fore: it has to improve the efficiency of the existing business processes and create either added value or competitive edge. In other words, the hotel business needs tools that will not only ensure its operation, but help improves its stability, efficiency and resistance to adverse conditions.
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