Seriously, why are we not going to launch with an app? If the reason is that it can't be done then I can understand. But I would love to hear why it would be a good idea to launch without one? I don't think the argument that we won't fail if we launch without one is good enough. Seriously, when NEM launches it should be READY for non-crypto users. READY for non-technical users. No one has said to rush this. Is it NOT possible to have one ready when we lauch? Is taking into account security of the app too much to have it ready? If that is the reason fine. I can understand. But I can't see the reasoning beyond that. Let's have this discussion. Maybe I am off base here, but I worry that some of us are so tech savvy that we have a hard time knowing the importance of making things simple for non-technical users. Like we just can't realize how others don't get things that are so easy for us tech guys to understand. So we don't place enough importance on it. IMO, an app would set us apart, and at the same time, allow new people to easily adopt NEM. If you agree, say something. I am new to cryptos, and this is one thing from a long list I plan to bring up to help NEM break the crypto mold.
I have to agree, even though I dont know how will we reach those non tech people immediatly after launch, I think it will be boiling here in crypto community for some time, until we are ready to push it more to mainstream. Talking mainstream are there any plans on how to push NEM further, behind the walls of current crypto scene here on BTT?
Seriously, you hit the nail right on the head. What are we going to do to spread NEM beyond the crypto community? This is a VERY big question. I am new to cryptos. I think I am seeing things differently than others here. What I am picking up in general is the "can't see the forest through the trees" situation. Let me be clear. NEM is much farther than other coins in the sense that it is breaking the mold in many ways already. Utopian has a lot on his plate. He has been very successful in creating a coin that has the POTENTIAL to break out of the crypto circle. I have breifly gone over the trello board as well. There are many interesting ideas there. Good ones. There is just so much to do.
What I see as a challenge is a few things. Theres is so much work to do when it comes to development in the first place. This is understandably taking up much of the focus. Also, I think the larger issue is, probably not Utopian, but many can't see it in their mind. They have seen EVERY coin they have been involved with talk about this I would imagine, and fail. They are just focused on making this a success here. In the back of their mind, I just think pushing for a coin to be adopted by the public is something so big that it is a waste of time. At the very least, something we should worry about LATER. This is the first thing. The time to start to take this to the general public is now. It will take us weeks to indentify things such as: What does our Marketing Sales Funnel look like. What does the "buying cycle" look like? Who are our different target audiences? Who is in charge of our newsletter? The list goes on.
We should have already hired a search engine optimization firm to optimize our website and begin the campaign. We should have our army of stakeholders writing articles on different subjects related to cryptos and NEM.
Seriously, what we have to figure out is this: What is our message? How are we going to spread this message? How do we track the success of the that message being spread effectively? Who are we targeting with our message?
These are just the basics, and I'm leaving things out. The major point is we have to believe that it is possible. ANY coin that hired a professional marketing company, I mean a good one, could overtake Bitcoin easily.
The main challenge I believe is the decentralized nature of cryptos. This is why this hasn't happened yet. But it will. Utopian looks like a capable leader. NEM is lucky. This is VERY hard to find.
We need to find a good marketing company to take this mainstream. If not, I can help but as with everyone my time is limited. We CAN do this together. However, I would suggest that we leave it to pros if we really want NEM to reach its goals. But either way, we need to start now.
And of course, once we have a "buyer", it should be a simple as downloading an app.
The first step is to beleive!!! Really believe!!!
One idea that was passed around earlier was to start a NEM cooperative village in a remote location, like Bhutan. If we can allow people who can't use technology to be able to use NEM, that would be great. For example, when the iPad came out, one writer in Africa said he gave it to a person who never used a computer before and couldn't read or write, but the person was able to use the iPad because of the intuitive interface. It'd be great to do a similar thing with a NEM app.
