The plan targets all the sponsors participating in the seed-round financing, ICO1 and ICO2, offering giveback in the amount of their respective contributions at the CNY rate back then (around CNY 30,000,000).
https://neo.org/blog/details/3014
That`s amazing!
It's not as good as it first looks. If I read the announcment correctly the giveback plan is only available to those who took part in the ICO, those who bought NEO after that will not get any 'giveback', but a nice bonus to those who got in at the ICO.
But as it reads they will buy back the need NEO, does it mean they will buy them on the market, or buy them back at ICO price from the ones claiming? Because if it's on the market would be good for the NEO price, if it's from them, then anyway nobody would claim it as price is much higher now.
They are simply going to give the amount in cash they invested in. So say they invested 1 BTC during the 2nd ICO, and at the time BTC was worth $1,000. They will get $1,000 back