@BobK71 I feel that woman's cricket is an untapped niche with a huge potential, and if Pakistan can organise more tournaments then they’ll definitely get rich dividends from it in the long run. Furthermore people are changing their outlook towards woman who play cricket, hence it’s only a matter of time before advertisers start paying big bucks for their matches hence it makes sense why PCB is keen to tap into this niche.
The national boards, as well as the ICC ignored women's cricket for so long. Now they are much behind when compared to the other sports. The BCCI gave all sort of excuses to delay the WIPL, and finally they have scheduled the first edition for 2023. PCB is yet to give any hint on the WPSL, but I guess it will happen sometime in the near future. But the response from the ICC has been disappointing. They never treat women's game with any importance, and this will not change unless businessmen such as Greg Barclay are kicked out of the office.
Before conducting an event ICC looks at how it will cost or earning. If they are lagging behind in terms of money, they are not encouraged. But the ICC was supposed to take initiative in all these matters. If someone else takes that proposal, they reject it, ICC's behavior is very strange.
The initiative taken by BCCI was later followed by other countries. If India is able to manage WIPL properly then other countries Pakistan, Bangladesh will also walk in the same path as they followed IPL. However, like men's cricket, women's cricket will not get the same level, but at some point when good cricketers are produced, those tournaments will be profitable.