Ultimist,
Could you please explain your design to everyone? Where did the concept come from, what does it mean, etc.?
My apologies. I was in the middle of creating this response when the opportunity for DINNER presented itself, and since I was starving, I could not resist.
Let's start with the Q. It's not from a font. I looked at a gazillion fonts and couldn't find a capital Q that I particularly liked (at least for this usage) so I decided to make my own.
The design evolved over time. I took some time to memorize the brief, the goals of Quark's creators, valuable insights and other information shared by people across several forums, and just what I thought (and everyone's taste is different) looked good. Art is, after all, purely subjective. No sensible artist would claim otherwise. One man's chrome text or weird squiggly font is another man's eye poison, and that's just how it is.
As I thought about quark, and what it is scientifically, the age-old atom symbol came to mind... it's probably the first thing that came to many people's minds, actually. I debated whether such a common symbol would be appropriate, and decided that it would. For the most part, the atom symbol is instantly recognizable, it inspires curiosity, expands one's thoughts (inwardly expanding, not contraction) from the macro to the micro (and even further for quark).
So I felt the atom symbol was the ideal embodiment... but then I had the problem, how to integrate it with the Q?
I thought the atom symbol would be most appropriate in the center of the Q, and that's when I designed the 3 layer structure of the Q itself. There are 2 sides to every coin, so 3 of the 6 hashing algorithms would be represented on each side, for a total of 6. I actually never got to submit the reverse side of my coin, so it will most likely gather digital dust on my hard drive until I do another spring cleaning on my system here in a month or so.
But still, how to connect the atom so it makes sense with the design?
Then i thought, instead of a closed Q, make it open, make it subtly like an inwardly spiraling fractal... point the leg of the Q inward, toward the center of the atom... to make a statement.... good stuff awaits you in the tiny yet EXPANSIVE realm of the Quark
And so the shape of the Q changed in a vector design i was working on, and a preliminary version of the odd-shaped Q present in my submitted logos was born.
From there I decided to play around with the 3 layers of the Q, to get them just so... and it occurred to me that the center layer could also serve as negative space to give a double-line "currency" element (albeit very subtle) to the design. The limited number of variations I submitted have that center present, absent, colored slightly differently from the rest of the Q, or serving as negative space... just to give the general idea of what can be done with the logo through color changes, layer order and placement, etc... there are a gazillion more possible variations i could have included but i elected to be kind to anyone having to endure my submissions, and so i selected a base of just a few differing styles, as a personal choice, so as to avoid clogging up the thread over at quarktalk with a 14-mile-long post. When presenting things on the web it is quite important, actually, to be considerate of the human eye, and the value of ample white space to give the eyes a break wherever and whenever possible... as any designer would be happy to tell you.
Lots of tinkering, adjusting, etc., for a couple of days... and then I decided to see what the Q (with and without atomic center) looked like against various colors and backgrounds... that's when i elected to include the single variation where the atom appears more like a star. The star version, I feel, makes the same implication, as it touches the right rods and cones within the eye to impress and "light up" the image of an atom in the conscious human brain. So many design considerations, to... consider, lol.
The font for the letters "uark" is a very slightly modified version of Teuton Fett, a gorgeous commercial font I accidentally purchased about a year ago. I meant to purchase a different one but my browser was acting up and thus, Teuton Fett was my order for the day, lol... But to my surprise, I actually ended up loving the font for what it is. When I decided to enter this contest, Teuton Fett was my first and only choice for the lettering. Not everyone will agree with me, but I absolutely adore that font. It is modern, elegant, and just a hint of something futuristic.
That reminds me, I wanted the angle and pitch of the Q leg, and the way they all sit upon the base line, to match the lower right of the lowercase u and a... so I made sure of that.
From there it was a matter of deciding font size, kerning, leading, color scheme examples, whether to go for cheesy plastic phong or glimmering metal, or somewhere in between... then a quick and dirty coin upon which I could drop my lovely metallic Q... uploaded them, hit submit... and here we all are.
Thank you for asking me about this. It is always fun for me to reflect on all the elements that go into my designs that may not be apparent to the untrained eye.