The fact is, I don't understand enough what "DRM" actually is. If you consider releasing the magazine as a downloadable app "DRM" just because Apple and Android could potentially control it, then I don't really know what to say, and I'll gladly stop commenting on it and let our Marketing manager Mihai Alisie give his thoughts.
By DRM, I just mean a protected format. Anything that you have to be logged in to view, or jump through similar hoops to get to.
EDIT: Got a word down from marketing. It seems that if we are basing our income model off of advertisers such as the big boys do, releasing the digital copy for absolutely free won't be an issue, but I have been reminded that at least for the first month our entire business plan seems to be more related to individual sales.
I hope we can bring the volume up to the point that we can safely switch models. I am grateful for getting this far and I know we will only get bigger so I suppose it's only a matter of time.
I don't think it's unreasonable to release the first volume protected, then subsequent volumes unprotected. Those who want unprotected volumes can wait a month, and knowing that an unprotected release is coming should be adequate for most of them. In fact, that might not be a bad model to go by for future releases. Give the magazine to the subscribers in a protected format for the first month, then give it to those same subscribers in an unprotected format afterward. I wouldn't say give it away free to non-subscribers, as you'll miss out on sales from people who don't want to torrent things, but don't mind paying for them. But you should be able to make all sides happy with that sort of arrangement.
I guess I can see your side of things, that it will either be a game of cat and mouse or an all-out massive surrender. Either way is fine by me-- I'm just the founder and editor. All I care about is:
If a magazine gives up DRM or simply doesn't offer the digital copy for free-- how does it provide income to cover the costs of printing the physical copies?
Everyone here understands that we're losing money the first month, right? Does everyone here know how much it actually costs to print even 200 issues of a magazine by our specifications and at 64 pages? I literally would need to be charging $40 per issue at this point to break even. Releasing a free issue is not really on the top of my mind right now. Volume is. If that volume is in the form of more free issues, that's the wrong kind of volume. lol
Yikes... $80,000 sunk in to the magazine? That IS a lot.
Anyway, like I said above, it's all about pandering to the crowd you are targeting. This particular crowd loves free-format files, so to avoid alienating them, you need to provide them with such. That doesn't mean that none of them will buy it. In fact, I believe it will be quite the opposite - you will have a lot more support, and more volume, if you offer it in an unprotected format.
Think of it like archive.org. Likely, very few people here donated to them before they started accepting Bitcoins as donations. When they did start accepting Bitcoin donations, they had a ton of support from folks here, to the tune of several thousand dollars worth of BTC. Your magazine could be the same way - you won't have much support on the digital front from this crowd, unless you release an unprotected format, which people would support just because it's an unprotected format and that is rare these days.
Ok, I'm done with my soap box speeches. I think I've said more than enough for you to understand why I think this is important.