It will be less than 30 MH/s. The memory bus is just 256bit, it is lower than the 512 used by the 390.
Memory is also a lot faster - 8 GB/s vs 5GB/s or some such bandwidth figure.
The increased speed should make up a lot for the narrower bus, and archetecture upgrades *might* make up the rest - or might make it worse - THAT is the real wild card we can't judge without a card in hand.
All indications are that it shoud solidly beat the 280/380 and probably the 280x but not sure vs. the 290 or 390.
i would guess a right estimate around 25MH at a lower wattage than their tdp, like it was for eveyr other gpu
you cna expect to maintain the same hash at 33% lower consumption, this only with etheruem because of the low memory usage