From my analogy, could this be the reasons why ICOs fail?
1. Being too complicated:
If you want investors to favour your ICO, make sure they understand your coin offering. Be concise yet interesting, creative yet not too ‘techy’ and try to explain concepts from scratch. Of course, the detail you go into is likely to depend on your target audience.
2. No unique Use case and lack of creativity:
The reality is, ICOs are not straightforward and with new ideas and concepts arising daily, you need to get noticed and that means coming up with some unique Use case
So, before a developer even attempts to launch an ICO or enter the crypto world, ask yourself: "What will make investors choose this particular ICO over a competitor’s ICO?"
I believe the list continues.
The main reason most ico fail is hype dead so soon. Some of them fail to deliver and just collect our money, while they enjoy vacation and attending useless gatherings, And also SOME ICO fail to follow there roadmap!