Maybe the dream of bringing in these star players should be appreciated to advance the Saudi league or for other investments, but for now even in the next 5 years it's quite impossible. Regardless of all that, with the arrival of other European players or coaches who will join the Saudi league team, the attention of the whole world is now on Arabs and can't wait to see if they can be consistent or not later.
But it is possible that these transfer activities stimulate more business potential domestically but also internationally. Sure the salaries are too high to pay off in sales of merchandise or stadium tickets, but they follow a vision, an agenda and although I can't fully understand what their goal is also in terms of finances and business, I believe they are not doing it to only burn money. They might be doing all of this to kick off a positive dynamic for their league although they are currently spoiling players with those unreal salary expectations. Players will soon say "no" to 40 million per year because it sounds like not enough.